ROBRADY PRODUCTION, LLC
SARASOTA, FLORIDA

ROBRADY design is a multi-disciplined product design and development studio that offers its global client base progressive industrial design, mechanical design and product engineering, graphics / packaging / UI-UX / web, market insights, brand and retail development, complete rapid prototyping and production program management. ROBRADY design delivers comprehensive speed-to-market product solutions from start-up to Fortune 100 by collaborating to identify the greatest areas of opportunity and producing innovative designs that drive profitable results. ROBRADY delivers design, production and capital solutions to clients in support of their research to reality philosophy. “The series of events throughout Florida provides an educational venue for investors and financial advisors to learn more from emerging growth companies’ leadership as well as the ROBRADY research to reality process,” said Matt Leiter, director of ROBRADY capital. ROBRADY design has been successfully developing world-class products for over two decades and ROBRADY capital is passionate about leveraging this experience to develop world-class companies. “For the past several years ROBRADY capital, our capital division, has been providing alternative investment educational opportunities for our portfolio of emerging growth companies. Now we want to open this information up to the community.” ROBRADY’s “Roadshow” series grants entrepreneurs and investors even greater access to the company’s product insight, business relationships and associations. For those that may not know, this is a 100% electric scooter. It has a top speed of 62MPH, a range of 40-50 miles (depending on terrain and the need for speed) and, it is one very quick ride. Seriously, the electric motor is attached directly to the rear wheel and once you move the throttle, there is no delay- you're off to the races. It’s also important to note that this is the first, commercially available, scooter of its kind. It is legal to ride on any road in the world- this is serious electric, zero emission transportation. And, this is available today! To be perfectly honest, whenever I’m speaking to a group, I’m always selling- ALWAYS. My studios, our creative capabilities, you know- sell, sell, sell… “Got to respect the payroll”… However, for now, that’s truly the furthest thing from my mind. For that, I want to thank Dave Mason, Greg Samata and Kevin Krueger for the invitation to speak here today and everyone at CUSP for the tremendous hospitality- Thank you. As you saw from my video, I’ve designed a number of products. But this one is special- very special. The story of this scooter and the program that launched it is a story about the love for design– a story about passion for beautiful forms. And, what story wouldn’t be complete without tragedy and heartache? … This particular story starts in Pasadena California – at the Art Center College of Design, where I graduated many life times ago. I survived the grueling all nighters that were an all too regular event, and through it all I gained a world-class education that was the springboard for what was to become my first company, ROBRADY design. After I graduated, I landed what one might consider as every young man’s dream job— designing boats for Cigarette Racing in Miami Florida. Yes, there actually is a “Cigarette Racing Team”. Remember “Miami Vice” and all the cool go-fast boats? Well, that was my mission out of Art Center and project number one was this little guy— 42’ long, 8’ wide, five seats, and twin 1000+HP engines arranged in staggered formation. This is a rush like none other. I’ve had fighter pilots ask for rides— really. And as for green… , which would require me to pull all nighters (really) so that I would feel engaged. “Alive” as a designer… Fortunately, this actually paid off and I began to build my design business – one client at a time. Then, one day, about one life-time ago, as luck would have it, I received a group of visitors to my rather new studio. You see, a group had come down from Rhode Island to look at some very special Electric Vehicle technology that belonged to the company in the building next to mine. Those friends of mine (“EV Rider”) told the Rhode Island company (at the time called “Breeze Acquisitions”) about their neighbor who was doing fantastic work for the mighty Yamaha . Well, if I was doing Yamaha work, I must be good— perhaps I could design their new electric scooter? This is where the young entrepreneur / designer enters and says—“ABSOLUTELY… Not a problem… love to do it… Got lots of ideas on the subject!” Everybody pitched in and helped with anything that needed to be done. We all joined the Rapid Prototyping department and became builders, sanders, painters, and welders. This was a project that brought wives and friends in at night to help out—sanding, prepping, whatever, to meet the insane deadlines. My wife (who is a fantastic graphic designer, an awesome chef, Now lets fast-forward a bit. Based on the prototypes we had built for Miami, we went on to the production level design work. We refined the design, sharpened the forms, honed the ergonomics, engineered every single body panel to the “nth” degree. We developed the industrial and mechanical design for the lighting systems, and worked very closely with the truly incredible team at Vectrix to test, coordinate, homologate, and prepare the billion or so details for the bike to enter production… . Although Vectrix filed for bankruptcy protection earlier this month, the bright side is that there are several groups vying to capture this product and re-launch the company. That is the true power of this design, this product– this fantastic vehicle. , because my team helped bring it to life. We drew it, we sculpted it, and more importantly, I believe Product Design and Development Services We are a product firm, a production group and a capital team. We humanize, visualize and commercialize design thinking for game-changing companies around the world.