ROBRADY INC
SARASOTA, FLORIDA

About ROBRADY ROBRADY design is a multi-disciplined product design and development studio that offers its global client base progressive industrial design, mechanical design and product engineering, graphics / packaging / UI-UX / web, market insights, brand and retail development, complete rapid prototyping and production program management. ROBRADY design delivers comprehensive speed-to-market product solutions from start-up to Fortune 100 by collaborating to identify the greatest areas of opportunity and producing innovative designs that drive profitable results. ROBRADY delivers design, production and capital solutions to clients in support of their research to reality philosophy. ROBRADY capital Educates About Profitable Insights with New “Roadshow” Series ROBRADY design, a global leader in humanizing innovation, launches the first in a series of alternative investment educational events at their Sarasota headquarters in March. “The series of events throughout Florida provides an educational venue for investors and financial advisors to learn more from emerging growth companies’ leadership as well as the ROBRADY research to reality process,” said Matt Leiter, director of ROBRADY capital. ROBRADY design has been successfully developing world-class products for over two decades and ROBRADY capital is passionate about leveraging this experience to develop world-class companies. “For the past several years ROBRADY capital, our capital division, has been providing alternative investment educational opportunities for our portfolio of emerging growth companies. Now we want to open this information up to the community.” ROBRADY’s “Roadshow” series grants entrepreneurs and investors even greater access to the company’s product insight, business relationships and associations. ROBRADY at CUSP - Talking About the Design of Everything The Cusp Conference is about the “Design of Everything”. Its not just about design, its really about the experience you get from an auditorium full of energetic thinkers and doers from around the world interacting with 20 presenters for 20 minutes each. This year I was asked to be one of those presenters. I chose a personal story. The story of ROBRADY design and the Vectrix Corporation goes back many years– and many, many adventures… this is but one of them. As the ROBRADY Powersports video came to an end and the music slowly faded to silence, the full-stage projection screen went up high enough for me to come onto stage while riding a Vectrix electric maxi-scooter. What was not completely apparent at the time was that the stage was a bit slicker than I remembered from rehearsal and the adrenalin was probably racing a bit more than anticipated. So, as I gunned it back stage and the rear end of the scooter proceeded to brake loose and began to swing out from underneath me, I adjusted the steering, flew into the focused spotlights, and let off the throttle as I jammed on the rear brake– leaving a generous amount of tread across the remainder of the stage. Bottom line- it must have looked good from the audience! What else matters? For those that may not know, this is a 100% electric scooter. It has a top speed of 62MPH, a range of 40-50 miles (depending on terrain and the need for speed) and, it is one very quick ride. Seriously, the electric motor is attached directly to the rear wheel and once you move the throttle, there is no delay- you're off to the races. It’s also important to note that this is the first, commercially available, scooter of its kind. It is legal to ride on any road in the world- this is serious electric, zero emission transportation. And, this is available today! To be perfectly honest, whenever I’m speaking to a group, I’m always selling- ALWAYS. My studios, our creative capabilities, you know- sell, sell, sell… “Got to respect the payroll”… However, for now, that’s truly the furthest thing from my mind. For that, I want to thank Dave Mason, Greg Samata and Kevin Krueger for the invitation to speak here today and everyone at CUSP for the tremendous hospitality- Thank you. As you saw from my video, I’ve designed a number of products. But this one is special- very special. The story of this scooter and the program that launched it is a story about the love for design– a story about passion for beautiful forms. And, what story wouldn’t be complete without tragedy and heartache? … This particular story starts in Pasadena California – at the Art Center College of Design, where I graduated many life times ago. I survived the grueling all nighters that were an all too regular event, and through it all I gained a world-class education that was the springboard for what was to become my first company, ROBRADY design. After I graduated, I landed what one might consider as every young man’s dream job— designing boats for Cigarette Racing in Miami Florida. Yes, there actually is a “Cigarette Racing Team”. Remember “Miami Vice” and all the cool go-fast boats? Well, that was my mission out of Art Center and project number one was this little guy— 42’ long, 8’ wide, five seats, and twin 1000+HP engines arranged in staggered formation. This is a rush like none other. I’ve had fighter pilots ask for rides— really. And as for green… ROBRADY design , which would require me to pull all nighters (really) so that I would feel engaged. “Alive” as a designer… Fortunately, this actually paid off and I began to build my design business – one client at a time. Then, one day, about one life-time ago, as luck would have it, I received a group of visitors to my rather new studio. You see, a group had come down from Rhode Island to look at some very special Electric Vehicle technology that belonged to the company in the building next to mine. Those friends of mine (“EV Rider”) told the Rhode Island company (at the time called “Breeze Acquisitions”) about their neighbor who was doing fantastic work for the mighty Yamaha . Well, if I was doing Yamaha work, I must be good— perhaps I could design their new electric scooter? This is where the young entrepreneur / designer enters and says—“ABSOLUTELY… Not a problem… love to do it… Got lots of ideas on the subject!”