MECLABS, LLC
JACKSONVILLE, FLORIDA

, to publish the discoveries from this research to marketers and business leaders around the world. In 2001, MECLABS began forming direct began in 2007, when Flint McGlaughlin accepted an academic position as the Director of Enterprise Research. Transforming Business is a multi-disciplinary research and development project led by Dr. Peter Heslam that focuses on enterprise solutions to poverty. MECLABS acquired InTouch that same year to help , to establish an external publishing and research subsidiary to find and report on case studies conducted by brand-side marketers using any agency or marketing solution. In this way, MECLABS is able to through MarketingSherpa, and then test them directly with Research Partners through MECLABS to discover what really works for each Research Partner’s unique prospects and product offerings. In 2008 MECLABS filed for and in 2012  (U.S. patent number 8,155,995) for a repeatable methodology for offer-response optimization. MECLABS uses this patented Test Protocol system to bring discipline to the behavioral testing it conducts with Research Partners. Today, the MECLABS Institute has a central campus in Jacksonville, Fla., with , including Japan, New Zealand, Australia and the UK. Marketers, business leaders and academics like Contact us about optimizing your sales and marketing funnel, training & education, and questions about our research library. A MECLABS expert will contact you within 24 hours to discuss any specific marketing challenge you are having and how we can help you solve it. Our team of research analysts and data scientists will collaborate with your team to review your data, develop a custom roadmap based on your goals and KPIs, execute the strategy and analyze the results. Our goal is to provide the framework, process, resources and collaborative training to help you better understand your customers and significantly improve results. A Partnership does require a financial investment, and there are various scenarios and price structures to be considered as it is highly customized to meet the unique opportunities and challenges faced by your organization. However, a Research Partnership is modeled to ensure your investment is recouped through the increases in revenue we are able to achieve. The best way to understand what level of investment would be most effective for you is to speak with an analyst on our team. Because MECLABS is a research institute, a Partnership is not simply a paid services arrangement — our goal is to gain research findings and insights from specific organizations, customer types and industries. We receive many requests for our resources, and we select only the candidates who will significantly benefit with improved business results. To be clear, there isn’t an onerous application to complete, but we do need you to let us know you are interested so we can begin to work with you to understand if there might be a fit for both your team and ours. We work with fast-growth companies, medium-sized businesses with $100 million or more in revenue, and Fortune 50 enterprises. That said, the size of the company is not as important as the nature of the research and the amount of impact we can make. MECLABS conducts research in the following key areas: Specifically, Research Partners are also expected to provide: Access to analytics and transactional, behavioral and financial data for analysis by MECLABS data scientists Their current understanding of their value proposition — including why the product was created, who current customers and the ideal prospect are, etc. — so the MECLABS optimization team can help identify and communicate the most effective value prop An understanding of current resources and where executional help is needed (e.g., IT development, website design, etc.) Will you share my proprietary company information? Your specific research results are not shared without your permission — we execute a mutual NDA. We are seeking to garner principles, not specific points of competitive advantage. You will have control over your data and over the paths or pages we create for you. At the beginning of the relationship, we execute a mutual confidentiality agreement. Data is only shared in an aggregate lot, and specifics are never published without the permission of all parties. What is the relationship between MarketingExperiments, MarketingSherpa and MECLABS Institute? MarketingExperiments and MarketingSherpa are wholly owned publishing brands of the MECLABS Institute. MECLABS Institute then works with a select group of Research Partners, testing these best practices to discover what really works for their unique customers and products. MECLABS collects and analyzes this research to produce overall fundamental principles of the emerging customer-first science — using what is learned to further improve conversion for Research Partners while publicly sharing and publishing this research through MarketingExperiments. In addition to this applied research, MECLABS also works with academics and institutions to train marketers on how to use this customer-first science in their own organizations to better serve customers and increase conversion. Many students of MECLABS Institute immediately start with the heuristic elements on the right side of the equal sign and ignore the “C” , and a team of PhDs and data science experts, the MECLABS Seal is a way we ensure that the results These are examples of the MECLABS Seal in use: The MECLABS Institute helps companies in two ways — through education and Research Partnerships. Rather than depend on universities for grant money, MECLABS partners with key companies and conducts major experiments. MECLABS has tested more than 20,000 paths discovering the decision patterns that lead to a “yes” in real-world experimentations with our Research Partners. By applying MECLABS customer-first science, we help Research Partners