MECLABS INSTITUTE LLC
JACKSONVILLE, FLORIDA

MECLABS Institute LLC is a research institution dedicated to advancing marketing strategies for global businesses. Founded in 2007 by Flint McGlaughlin, it originated as an academic initiative at the University of Florida under his leadership as Director of Enterprise Research. The institute's core mission involves transforming business operations focused on enterprise solutions to poverty through interdisciplinary projects led by experts like Dr. Peter Heslam. In its formative year, MECLABS acquired InTouch and partnered with MarketingSherpa to enhance marketing efficiency. Today, the institute boasts a central campus in Jacksonville, Florida, with international extensions including Japan, New Zealand, Australia, and the UK. It serves as a pivotal resource for marketers, business leaders, and academics globally. The MECLABS Institute not only publishes research findings but also collaborates closely with select Research Partners to evaluate marketing methodologies directly applicable to their unique products and customer bases. The MECLABS team of analysts and data scientists works with client teams to develop custom strategies based on specific goals and KPIs, conducting thorough analyses to foster improved business outcomes. This collaboration requires a financial commitment that is tailored to the partner's opportunities, ensuring investments yield measurable revenue growth. Candidates for partnerships are chosen strategically, focusing on potential substantial benefits in business results. Committed to confidentiality, MECLABS ensures proprietary company information remains private via mutual NDAs and aggregates data shared publically with consent from all concerned parties. The institute maintains distinct relationships between its brands such as MarketingExperiments and MarketingSherpa, each catering to broader community needs through education and innovative testing of practices. MECLABS partners not only include Fortune 50 companies but also extend support to smaller, growing businesses. Its research-backed approach has tested over 20,000 decision pathways, providing actionable insights that drive significant financial and operational gains for partners worldwide. Flint McGlaughlin emphasizes the institute's commitment to addressing contemporary challenges by fostering transparency in an era of widespread institutional mistrust. Recognized for its innovative research capabilities, MECLABS Institute continues to attract top talent eager to contribute towards meaningful scientific advancements and marketing breakthroughs, offering unparalleled opportunities for growth and learning within a forward-thinking community.