LEARFIELD SPORTS, LLC
JEFFERSON CITY, MO

Who We Are We are passionate about helping our clients. The best way we know how to do this is by remaining true to our mission: “Build the Team, Grow the Company and Have Fun!” Our mission is accentuated through a culture driven to exceed goals, serve partners enthusiastically, work as a team, celebrate successes, and do what is right and honest in every endeavor. Collectively, we remain unwavering in our commitment to ensure each and every relationship is served to the best of our ability, while building on our strengths and striving to lead the way in college sports We hope you get to know us by meeting our leadership team, learning about our partnership with Special Spectators, checking out more about Our Culture as well as getting the detail version of our Mission and Values. Learfield has always taken great pride in seeking out the most qualified leadership for its respective business areas. Our vetting process ensures those men and women fit the company’s trust-driven culture – one that is rooted in integrity and high character. Now, more than ever, we remain focused on identifying and developing exceptional talent all across the country that together reflects a diverse group of individuals dedicated to serving the partners we’re privileged to represent. We place tremendous emphasis on our people, providing utmost service to our partners, and cultivating a company that creates innovative solutions for our partners and gives back to the communities in which it serves. Our “Build the Team, Grow the Company and Have Fun” credo has long been anchored into our company’s foundation. Grow the Company by: Making and keeping financial goals and projections Continually searching for a better way of doing your job Viewing our company’s future through the long lens Doing what is right Helping employees balance work and family Being proud of the quality work and customer value we provide At our core, we’ve always placed a great importance on developing trusted relationships and building long-term partnerships. Valuable aspects that serve as the bedrock for our continual efforts to strive for excellence and lead with integrity. Our true value resides in our people, while our partners know we’re committed to seeing their business grow and succeed. Our people-first mentality and “Build the Team, Grow the Company and Have Fun” mission is accentuated through a culture driven to exceed goals, serve partners enthusiastically, work as a team, celebrate successes, and do what is right and honest in every endeavor. We know that upholding these values is imperative to a company with over 1,200 full-time men and women in offices all across the country, and we’re devoted to treating them with thoughtfulness, care and respect. Learfield succeeds when we love our colleagues, our clients, and our partners. This love is expressed and achieved through sacrifice and service, when we care and put others needs first. While this phrase is a company mantra, a company is ultimately made up of individuals. It’s our responsibility to embody this statement, partner with the right companies, pursue opportunities to invest, do business ethically, love those we serve…and celebrate the thrill of winning! (Help Desk Manager-IT Group) and , VP Technical Operations and Chief Engineer, was named a Legend in 2014, the same year of his untimely death. Peters began his 30-year Learfield career in 1984, and in 2015, Learfield renamed its operations center in Jefferson City, Mo. as a tribute to his dedication to the company over three decades. The Charlie Peters Operations Center serves as the hub of Learfield’s radio broadcasts nationwide, providing production, distribution and technical support for over 100 collegiate partners across the U.S. and is a meaningful reminder of his legacy with us. . If you are interested in sponsoring a Special Spectators event, email us using the link above and we’ll get in touch to answer questions about how you can help. For years, Learfield has placed a tremendous emphasis on the unprecedented value of making a difference in our communities. In early 2011, we developed a relationship with Special Spectators in which we hope to truly make a difference in the lives of children and their families. Special Spectators is a a 501(c)(3) nonprofit organization that creates magical days for seriously ill children and their families at sporting events across the United States. These magical days are created by providing tickets to games, tailgate parties, stadium and locker room tours, meet-and-greet with coaches, video board recognition and other special surprises and experiences in and around the stadium. Special Spectators is designed to create fun for the entire family and provide a pause from the difficulties they face battling a loved one’s illness. Through the relationships that we are fortunate to have with athletic departments across the country, we are able to help make connections and grow this admirable mission with our collegiate partners. to view some news articles talking about our partnership with Special Spectators and how we’re trying to making a difference in kids’ lives. Our rich history dates back to 1972, when Learfield Communications, Inc. started as a farm radio network heard over six Missouri radio stations – under its original name, Missouri Network, Inc. by co-founders Clyde Lear and Derry Brownfield. Most of the company’s heritage is documented if you’d like to read some of Clyde’s first-person recollections from the early days, . In 1975, we ventured into sports as the radio rights distributor for the University of Missouri, a partner still today. In the years that followed, we strengthened our relationships in all aspects of our Sports and News/Ag business operations and significantly enhanced the Learfield brand within the respective industries. Today, with 1,300 employees, Learfield is a diverse media enterprise anchored by our core collegiate business managing multimedia rights and sponsorship initiatives for nearly 130 institutions, conferences and arenas nationwide. Much of the company’s evolution in recent years can be attributed to our robust, strategic growth plan unveiled in December 2011 that brought majority ownership investments from Shamrock Capital and Providence Equity Group. Since October 2016, the Atairos Group has been poised to direct our future growth, ensuring continued collaborations in all facets of the Learfield structure to better serve our partners. History. Growth. Evolution. Future.