LEARFIELD COLLEGE, LLC
JEFFERSON CITY, MO

IMG College, part of the global powerhouse IMG Worldwide, leads the way in sports marketing for colleges in the U.S. Based in Winston-Salem, North Carolina, they support over 200 universities with a keen focus on multimedia rights services, licensing, digital platforms, and more. With nearly 700 employees across almost 100 offices nationwide, IMG College is dedicated to boosting university revenues through strategic partnerships. Holding exclusive marketing rights for about 90 schools in top U.S. markets, they manage everything from intellectual property and event experiences to tickets and hospitality services. Their team of around 400 sales professionals works closely with sponsors to deliver tailor-made solutions. Beyond live events, IMG College is also a major player in media, producing over 35,000 hours of radio content annually and managing 5,000 TV hours per year. As a leading publisher in college sports publications, they draw nearly 19 million unique visitors monthly to their digital platforms. The company emerged from the strategic union of Host Communications, International Sports Properties (ISP), and The Collegiate Licensing Company (CLC). This combination offers brands unmatched opportunities for sponsorship tied to college teams, deepening connections with a diverse fan base. While striving for financial success, IMG College also places significant value on academic support through its partnerships. Their efforts have been recognized by Harris Poll as one of the top Sports League Brands in both college football and basketball categories, highlighting their influential role in collegiate sports across America.