LEARFIELD COLLEGE, LLC
JEFFERSON CITY, MO

IMG College, a division of IMG Worldwide, is at the forefront of collegiate sports marketing in the United States. Founded in Winston-Salem, North Carolina, IMG College leverages extensive expertise and resources in multimedia rights services, licensing, digital platforms, publishing, ticketing, seating solutions, fundraising initiatives, and consulting services to serve more than 200 universities nationwide. With a workforce exceeding 700 employees distributed across nearly 100 offices throughout the U.S., IMG College drives substantial revenue for its university partners. The company holds exclusive marketing rights to nearly 90 universities and conferences in 51 of the top 56 Nielsen markets, encompassing intellectual property, experiential assets, event signage, digital platforms, tickets, hospitality services, and media programming. The staff includes approximately 400 dedicated sales and marketing professionals who collaborate with sponsors for customized offerings. In addition to its significant reach in live event management, IMG College produces over 35,000 hours of radio content annually through the nation's largest network and manages a staggering 5,000 hours of TV programming each year. As the leading publisher of college sports publications, it attracts nearly 19 million unique visitors monthly across collegiate digital platforms. The business model at IMG College is built on a foundation laid by the merger of industry leaders Host Communications, International Sports Properties (ISP), and The Collegiate Licensing Company (CLC). Together, these entities have established unparalleled access for brands to sponsor college teams, thus enhancing engagement with an extensive sports fan base. IMG College not only focuses on financial success but also upholds a commitment to supporting academia through its partnerships. It has been recognized by the Harris Poll as one of the top Sports League Brands of the Year across both college football and basketball domains—a testament to its impact in collegiate athletics nationwide.