INSIGHTS TO INNOVATION LLC
BOCA RATON, FLORIDA

Insights to Innovation LLC, established on September 26, 2011, is a Florida-based company recognized for its strategic expertise in customer experience design. Situated in Boca Raton within Palm Beach County, the firm operates from mailing address at 1040 Banyan Road - apt. 505c, with contact number (954) 551-4722, and provides more information through their website at insightstoinnovation.com. Guided by Sophie Vlessing as President and sole Manager, Insights to Innovation specializes in persona development and customer journey mapping—key elements of modern customer experience strategies. Through this approach, the company identifies opportunities for integrating personalization and 1-to-1 marketing with a visionary roadmap for achieving future state customer experience. Insights to Innovation supports New Product, Service & Experience Development by focusing on innovation, from ideation through concept testing, pilot design, MVP development, optimization, refinement, and launch. The firm's comprehensive approach not only serves as a foundational strategy for cross-channel marketing implementation but also facilitates growth planning by recognizing the cost-effectiveness of customer retention over acquisition. Under Vlessing's leadership, Insights to Innovation leverages her extensive experience—earned from previous roles at Kaplan and engagements with industry leaders like Peppers and Rogers Group—to enhance brand differentiation and stimulate profitable growth. Vlessing is recognized for her innovation in customer experience across various sectors, as evidenced by numerous awards from organizations such as the Direct Marketing Association ECHO and Hospitality Sales and Marketing Association International. The company emphasizes employee engagement by fostering an environment where employees are inspired through alignment with the organization's mission and purpose. By enabling employees to address customer needs effectively, Insights to Innovation champions a culture that promotes both internal engagement and external brand advocacy. Insights to Innovation LLC, registered under Florida Models (Fei Number: 26-2849513) as an FLAL company type, held its most recent annual report on April 3, 2024. The status of the company saw REINSTATEMENT on August 20, 2015, reaffirming its commitment to delivering innovation in customer experience management and strategic marketing solutions.