FIRST COAST FOCUS, LLC
JACKSONVILLE, FLORIDA

Heather Senterfitt has over 16 years of progressive experience in the fields of marketing, research, program evaluation, and not-for-profit work. She’s been successfully leading First Coast Focus since 2009. First Coast Focus is a consulting firm offering management and marketing services to small business owners with limited time and staff, helping them to optimize their processes, products, and services. With her ability to fluently handle multiple tasks, think critically, understand the big picture, and provide unique insights, Heather has developed a highly satisfied and loyal client base. Deeply committed to providing high-quality results in a professional manner, Ms. Senterfitt strives to help businesses grow without overwhelming their budgets or human capital. First Coast Focus wants to have an enjoyable, profitable relationship with your business – a relationship that will last because we have similar values, work ethic, and drive for success. Ms. Senterfitt has a solid background in coordinating projects and programs, organization, communication, research, and marketing. She served as a consultant to several locally based businesses prior to opening First Coast Focus. In addition, she was the Research Coordinator for the Florida Institute of Education at the University of North Florida for 11 years. She holds a Master’s Degree in Management from Webster University and a Bachelor’s Degree in Business Administration from Jacksonville University. Vicki Winslow is a writer and editor with a background in nonprofit work, particularly education. She writes copy for websites, grants, proposals, and reports, using your company’s personality to create a distinctive voice that matches your brand. Her book for middle readers, Follow the leader, won Bantam Doubleday Dell Books for Young Readers’ Marguerite de Angeli Prize. In 2011 her novella, 500 Words or Less: Business Writing in the 21st Century Please welcome Vicki Winslow, my first guest writer! If you have a business, you have to write—and when you write, someone whose good opinion you value will read it. I am here to help make sure that you don’t lose that good opinion through poor writing. Here,... Small Business Directory – An Arsenal of Online Tools As a small business owner, I’m often curious about the types of services offered on business directories and the prices associated with each. The services included on most of these types of directories span a wide variety of topics including business planning,... Eye-Catching Productivity Tips We’re all looking to get more time out of the day, right? In my search for ways to make this happen, I’m often drawn into articles that promise help. Some researchers suggest that successful people often increase productivity by using a 50/10 rule. The concept behind... JAMA is dedicated to the growth, development and success of marketing professionals, business owners, researchers, students and all those in Northeast Florida who share our passion for marketing, regardless of industry. Through relevant monthly meetings, seminars, programs and special events, JAMA educates, innovates and connects with our fellow members and the Northeast Florida community.