ZEPHORIA, INC.
SARASOTA, FLORIDA

Dan Noyes, Zephoria’s founder and president, has over 25 years of experience in marketing communications. He has worked with clients ranging from large brands to small emerging growth companies. Throughout his career in marketing communications, Dan’s commitment to his clients’ success and his passion for the use of innovation and the latest technologies in achieving marketing excellence have continued to define his outlook on communications. Dan started his professional career with Ketchum Communications, a leading global public relations firm, in Washington, DC, before moving next to a role in public relations for a large health-care association. During his career in traditional marketing, Dan conducted successful public relations campaigns resulting in high visibility for his clients. During this time, Dan also conducted marketing and media strategy training events, fueling Dan’s natural teaching/coaching strengths along with his passion for marketing. Dan and other innovators using digital publishing quickly embraced the new world of online media. “I can still remember going to a conference hosted by AOL teaching business professionals about the new publishing capabilities of the web. There was a certain palpable energy that was part of that new age of the Net and the potential to create new channels of communication,” Dan continued. Dan saw the convergence of traditional and digital communications as an area of vast potential and excitement. In 1998, when the internet was in its early days, Dan began to put his passion for marketing to work in helping companies build their online presence. “By today’s standards, we were building simple brochureware websites, but more importantly, we were helping companies to market their online presence to reach new audiences and markets. This wasn’t just about creating a website. It was about developing new ways to attract potential customers for our clients,” said Dan. The big issue in those early days of the web was that very few companies were actually focused on developing online marketing programs for the websites they were creating. The concept was that if you built it, they would come. Of course, this approach seldom worked. In response to this need, Dan left the safe confines of corporate America in early 2000 to build the digital marketing consulting practice which gave birth to Zephoria. More than a decade later, there is a whole new world of online marketing communication and Zephoria is at the forefront of it. Even though the tactics have changed and evolved over the past 25 years, the underlying critical nature of finding a need and communicating a measurable and action-oriented message have remained constant. Dan’s passion and commitment to continual evolution and learning has only grown stronger, and so has his passion for working with companies to achieve marketing success. For more information on how Zephoria can help your business succeed, please call 585-230-9565 or Zephoria Digital Marketing Zephoria has been partnering with companies like yours for more than 15 years to provide more traffic with better results. As a full-service digital marketing agency, we work together to determine your goals, develop a strategic plan and then work with you to create a way to help you measure success. Since we focus on all areas of digital communications, we are able to work with you to determine whether your needs are best met by higher organic search placements, carefully thought-out search engine marketing, more social media exposure, updated website design and content, or a combination of all these options. This integrated approach maximizes your budget dollars while providing tangible and impressive online results. We are committed to helping you grow your business. At Zephoria, we’ve been succeeding at search engine optimization for over a decade. We consider your brand, your message, your reputation and your goals. Social media is here to stay. With the right online marketing plan in place, opportunities abound for you to grow your business. Let the experts at Zephoria help you navigate this ever-evolving world and put social media to work for you. Is your website really helping your business? Zephoria uses proven website analytic methodologies to answer that question for you. We go beyond the analysis of web traffic numbers to give you a deeper understanding of what is working on your site and how to further enhance user experience. For over 15 years Zephoria has been helping companies of all sizes maximize their use of digital communications. Whether this means choosing the right website CMS, moving to an enterprise e-commerce solution, or simply working with you to extend your internal technical resources. We are here for you. The secret of our success really isn’t a secret at all. It’s simply that we listen. We learn everything we can about your business and the competitive space you occupy. Once we understand your objectives, we make recommendations and share insights we’ve gained from working with others in the same industry and then help you implement solutions that uniquely fit your business. Over the years, we’ve learned that our most successful client engagements are those that are based upon a close, collaborative union between us and our clients. We understand your business, your competition, your customers, and how we can work together to achieve your goals. At the end of the day, your success is our success. Let’s face it: everyone feels the squeeze of a tight and competitive market, which means digital marketing has to be more effective than ever. Fortunately, there’s no place like the web for accountability. Zephoria utilizes the power of customer metrics, key performance indicators, and web user analysis programs that quantitatively demonstrate website effectiveness and areas needing improvement. Zephoria is actively involved in a number of charitable organizations to which we donate our time and resources. We feel that we have a responsibility to give back and do our part to make the world a better place.