YODLE WEB.COM, INC.
MELVILLE, NY

To compete successfully, small businesses need to achieve five marketing musts: All is not lost for small businesses The good news for small businesses is that next-generation marketing tools tailored for them have been evolving quickly to keep pace with changing consumer behavior. The best ones for businesses are not DIY ("do it yourself") but instead have a blend of a DIFM ("do it for me") and DIWM ("do it with me") approach. This enables local businesses to have the starting point for an online presence set up for them - the basics like a website and directory listings - while getting support in higher investment activities like, for example, securing and syndicating online reviews. This evolution is illustrated by how small businesses used to turn to the Yellow Pages, where they paid for impressions. Then, in the last 10 years, we and other competitors such as Google, Yelp and Angie's List have offered "clicks and calls" solutions that require very little time investment or oversight from a small business and provide transparent results. Domain providers like GoDaddy have offered basic websites at a low cost. Now, digital marketing strategies like reviews and social media require the small business owner to augment and personalize what technology providers can offer. The success of marketing platforms for small businesses will lie in delivering a flexible solution that combines DIFM and DIWM. Then there's customer relationship management (CRM) software. Many small business owners know they should leverage it more. CRM is the type of marketing that generates the highest return on investment. However, many systems are not easy to use. The data, for instance, is not easily accessible, and it requires a major time investment or the expertise of a professional marketer. Our bet is that the best solutions for small businesses will come from the providers that spot these gaps in the marketplace and address them. Small business owners need a solution that will use technology seamlessly to deliver the right message to the right consumer at the right time. That will make it a lot easier for small businesses to play in the big leagues, no matter what their budget. We didn't become a leader in the local business community overnight. Here are some of our key milestones. Nathaniel Stevens, Ben Rubenstein, John Berkowitz and Kartik Hosangar found the company. First product launches. Yodle's co-founders are recognized in BusinessWeek's list of Top 25 Entrepreneurs under 25. A new Yodle office is opened and becomes the company's headquarters. Court joins Yodle's less than 15 employees and 250 customers to manage all aspects of the company's operation and strategy. Yodle's product offerings are extended to local business owners in franchise, dealer/manufacturer, and multi-location networks. A strategic partnership is formed to drive even better results for local businesses. Business Insider names Yodle the 37th most valuable startup in the world. Dummies, the world's bestselling reference brand, publishes Local Advertising for Dummies. Yodle acquires ProfitFuel, an Austin-based provider of local SEO solutions. 20,000 local business owners! Yodle hits the incredible milestone of serving 20,000 business owners nationwide - and hires its 700th employee. Yodle creates a mobile marketing solution that lands the company a spot on the CIO 100 list. Yodle acquires Lighthouse, an award-winning provider of automated patient communications. Yodle introduces Centermark, a distributed marketing automation platform for networked businesses. 40,000 local business owners! Forbes names Yodle the 9th Most Promising Company in America. Yodle launches Marketing Essentials, an all-in-one marketing platform that enables local business owners to find and keep more customers in just a few minutes a week. See why 50,000 small business owners trust Yodle with their local online marketing. Marketing Essentials™ is a simple, affordable solution that helps businesses like yours find and keep more customers: sending you future information, contacting you to provide you with promotional offers using the information (including any phone numbers) you have or will provide us, and monitoring and recording these communications to assure the quality of service or for other reasons. This means we may contact you with promotional offers via residential number, mobile number and/or text messaging (including use of autodialed and pre-recorded calls). You are not required to give your consent as a condition of making a purchase. Additional information can be found in our