WOOPS! FRANCHISE LLC
BRONX, NY

“When you choose to eat a cupcake, you’re making a commitment to a guilty treat that is both high in calories and sugar,” says Tal Avivi, co-founder of the Woops! franchise. “On the contrary, a box of six macarons is meant to be savored and enjoyed as a shared experience that is hard to find in America. When you’re biting into a Woops! macaron, you’re tasting the most authentic French macaron that you will come across outside of Paris — a pastry that has been prepared for you by hand, in the traditional way, using natural and high-quality ingredients. Woops! is delivering authentic European flavors but with an the American sensibility, and that is why we are finding so much success.” The Woops! product offering isn’t limited to sweets. We also feature fresh sandwiches that are simple in concept but huge in flavor — perfect for customers on the go. We have branded coffee and trained baristas who are skilled in creating traditional European caffeinated beverages such as macchiatos, and cappuccinos. “We provide our customers with the rare experience of getting artisanal European-styled food for remarkably affordable prices,” says Raj Bhatt, co-founder of Woops! “Our average ticket is anywhere from $8 to $10, which is incredibly affordable for the quality of treats our customers are buying. From the franchisee’s perspective, these small tickets add up quickly. The 16 locations we have in the New York and the tri-State area are always busy. These locations are profitable because all of our products are fast-frozen at our artisanal bakery and are quickly shipped to our other locations for a very reasonable cost. Our fast-frozen methods allow us to retain the high level of flavor that our growing base of customers loves about our products.” A proven business model makes Woops! a best-bet investment The Woops! executive team has first hand experience both as franchisees and franchisors. They devised an extremely simple business model for each of its franchise options: the in-line bakery and the macaron kiosk. The Woops! in-line bakery franchise model is succeeding in the greater New York City-area — where it is especially tough to compete with the hundreds, if not thousands, of options for desserts and coffee — because everything about our in-store experience has been designed to provide the authentic artisan experience consumers are craving. The classic-contemporary aesthetic of our white-brick walls and ceramic tiled floors enhances the colorful arrays of macarons and the perfectly arranged displays of artisanal international pastries — which are front and center in our stores. Add in flowers, good lighting and comfortable places to sit, and Woops! franchises have the advantage of being a place people actually want to hang out. “From an operational standpoint, the business is efficient to run and requires only a small staff. All of the products are shipped to you from our artisanal bakery in New York City, which makes it easy to manage inventory and maintain quality. We wanted to provide a business model that would be as easy to manage for an entry-level franchisee as it would for a franchisee with a ton of experience.” The other macaron franchise option that Woops! offers is our beautifully designed kiosks, which have the high-end feel that perfectly complements the beauty of our products. The state-of-the-art kiosks offer practical features such as refrigeration and self contained sinks so that our quality products can be served properly, as well as stored in optimal conditions. “Our kiosks really make our macarons look like jewelry,” Raj says. “They’re the most high-end kiosks available, and because we’ve designed them, we were able to add features that make storing and serving our products incredibly easy for our franchisees. Moreover, we have relationships with three of the biggest mall chains in America, and they are chomping at the bit for us to enter their malls.”