WELL PLANNED WEB, LLC
SPRING HILL, FLORIDA

Content Marketing proactively helps buyers through the research, education and justification process as they make complex purchasing decisions. By creating and sharing content that legitimately and honestly informs, educates and inspires buyers along the way, a business gradually becomes a top-of-mind trusted partner, expert and resource. Content Marketing is not about “hooking,” “capturing” or “driving” customers to buy a product or service as quickly as possible. Although that worked years ago, buyers are more informed today and will sniff out old-school manipulation a mile away. Content Marketing has proven successful for businesses that truly understand their audience, buyer and customer on a deep level. Successful content marketing maps to very specific needs, barriers and questions — even those “hairy” questions most sales people like to avoid. B2B buyers said the company or vendor they chose: Provided higher quality content than other vendors (66%) Produced content that was more conducive to building a business case for the purchase (63%) Help them learn. Help them decide. Buyers are simply thirsty for information ahead of making any major purchase. In fact, 75% of B2B buyers say they rely more on content to research and make purchasing decisions than they did a year ago. (DemandGen Report) You can either choose to fuel that process with helpful information or continue with slick B2B websites, fancy copy and meaningless sales brochures. Prospects are in "research mode" long before making a decision. Don't deliver content that helps you sell Deliver content that helps them