WAXXSY, LLC
NAPLES, FLORIDA

Waxxsy is a perfectionist, rebellious team of licensed waxing experts, entrepreneurs who like to rock the boat, and customer service fanatics who find weird pleasure in making you smile. All jokes aside though, and forgive us for being so direct, but no one, and we truly mean no one, cares as much (can we say 'gives a damn?') as we do about waxing with the highest quality products and the best technique, in the United States. We believe skin is beautiful, and we want you to feel the same about yours. We are proud to be the one and only U.S. importer and distributor of the best made, highest quality line of wax products anywhere in the world; Depilflax, made in and shipped from Torredembarra, Spain. We shine the light on body waxing and give you impenetrable truth and unmistakeable quality. And we have a lot of fun doing it. is Waxxsy's CFO, co-founder and co-owner. Holder of the purse strings (that's Coach purse strings, mind you), and lover of lobster bisque, the Bee Gees, and Snoopy. Pilar was born and raised in Spain and moved to the U.S. in 1987. She began her body waxing-focused career 8 years ago after leaving the banking industry and graduating from the Florida College of Natural Health. Once she had attained her Associate's Degree in Advanded Paramedical Skin Care and gained experience working in someone else's beauty salon, she decided she wanted to focus exclusively on body waxing. She opened her own salon called Unisex Body Waxing in 2009 and has been accumulating rave reviews ever since, receiving the coveted Naples body waxing salon of the year 4 years in a row. She says the secret is one part personality, one part technique, and one part science. Depilflax wax and creams are the science. She can teach the technique. The personality, well, that's her gift and that's what most of her clients rave most about - how comfortable she makes them feel and how professional she is in explaining the entire waxing process. She has performed about 10,000 waxing procedures for women and men. Many of her customers who live outside of Naples, the state of Florida, or even the country, tell her no other salon even comes close. She is very thankful for those who appreciate her attention to detail. is Waxxsy's CEO, co-founder, co-owner, and operational architect. Lover of classic Mercedes-Benz cars, soccer fan (that's to us), and non-fiction book nut, he is a 2006 University of Florida alumn with a Bachelor's degree in political science, as well as a Licensed Esthetician from Florida Academy. Michael was born and raised in Spain and came to the U.S. when he was 6 years old. Having gained sales experience in everything from startups to Fortune 500 companies in industries as varied as fitness, software, and fiber network telecommunications, his endeavor with Waxxsy is to not only establish a new standard in the body waxing industry by offering the highest quality salon-grade wax in the world to the general public and making it more affordable to wax, but also to bring technology and transparency to an industry that has really lacked these characteristics for well over a decade. Michael and Pilar began to brainstorm in September of 2015 and realized the waxing industry needed quality and value on a much greater scale. It needed consistency and it needed to address the decrease in quality in the body waxing industry as a whole (both in service and product), as well as a lack of increase in customers' discretionary income. It needed to bring to the industry the technology of today and have greater presence in the space where customers interact with their favorite companies on the web and social media, as the industry seemed to have never developed past the year 2004. But most importantly, Michael needed to convince Maystar, makers of Depilflax body waxing products since 1984, the same wax that was having such great success in Pilar’s salon over the last seven years, to let us be the exclusive distributor of that line in the United States. But we didn't want to sell that wax to just salons; we wanted to sell it to the general public so they could do their own body waxing whenever and wherever they wanted, and not pay a fortune for the service of being waxed at an overpriced, sometimes undertrained, and often unhygienic profit-focused salon. Look, it's perfectly fine to make a profit, but you can actually make more profit if you don't cut the corners the short-sighted think they have to cut. After some initial introductions and niceties with Maystar, we let them in on our vision to sell their salon-grade wax to the general public. And they quickly and politely said “No”. The reason Maystar was extremely hesitant to let us sell their salon-grade wax to the general public, rather than only to professional salons, is because in every other country they sell to around the world, they don’t sell Depilflax to the public. It is strictly for salons - hence how they protect that particular brand as a "salon only" product. And naturally they were concerned that their distributors in other countries would see what we were doing in the U.S. and become upset that they were not allowed to do the same. Maystar instead wanted to let us sell a different one of their wax brands to the general public - one that wasn’t their top shelf salon grade wax and lacked a bit of the high end ingredients incorporated towards the latter stage of production that make Depilflax so excellent. How did we get through to them to overcome this rather looming objection to our vision? We explained and provided evidence over many hours of conversation with their Director in their Spain headquarters - that the U.S. market was not only unique and different from every other country in the scope and scale of how people buy products on the internet, but that the potential of such a large private market (200 million adults age 18-65 in the U.S.) mixed with a growing in quality within professional waxing salons in the country as a whole and a lack of wage increase in comparison to the rising costs of services, would provide a very rational and cost-effective option for people who like to wax or want to be able to wax affordably within their budget. Because you know what? In case you haven’t gone to a professional waxing salon outside of the United States, it’s muuuuuch cheaper elsewhere to get the same procedure. In the U.S., the average cost for a woman to have her full legs and underarms waxed at a typical salon is somewhere around $85. That same service in Spain, for example, costs about $25. Not even kidding. Thus, it’s evident how much more necessary our vision is in the U.S. than it is anywhere else, because the cost difference from waxing at a salon to waxing at home is larger in the U.S. than in any other country. And they weren't going to make the impact they wanted in the U.S. trying to convince salons to switch to Depilflax when most salons are perfectly okay with the cheapest wax available or whatever they have to use as a franchise salon (they don't care about your pain, just their pockets). To further cement the point, when we asked a family friend living in North Florida how much she spent last year on body waxing at professional salons last year, and she came back to us after running the numbers, we nearly choked: $1,800. No, that’s not a typo, she spent eighteen hundred dollars on body waxing services just for herself last year. And sure, she has a pretty decent job, but she’s also a mom and has bills and doesn’t take enough vacation time. That’s when we knew for certain that our vision was accurate, and we had to provide a better option so people weren't spending anywhere close to that kind of money per year on body waxing.