VITAL DECISIONS, LLC
EDISON, NJ

Since 2008, Vital Decisions has specialized in Advance Care Planning Behavioral Science, offering a customized program that integrates technology, interpersonal and family interventions to facilitate more effective advanced illness decision making. Our company mission is to be the force, the catalyst in this country, to fundamentally change how individuals are cared for during an advanced illness. Each year we conduct over 30,000 unique patient engagements, making us by far the most experienced Advance Care Planning specialist in the country. We seek to improve the inadequate or sometimes non-existent communication and decision making processes that occur among patients, families and physicians. Through our focused behavior change based methodology, Vital Decisions’ Specialists catalyze patients and families to become active in, and improve the quality of, their communication and decision making processes. The specific goal is for individuals to identify and communicate their quality of life priorities so these preferences serve as the basis for current and future health care decisions. A consistently more collaborative decision-making process that better reflects each individual’s deepest values and priorities, fewer unwanted treatments, and significantly reduced costs. Mitchell has responsibility for the business and leads the overall development of the company. Throughout his career, he has distinguished himself as an architect and builder of organizations focused on bringing innovative healthcare services to the marketplace. Prior to Vital Decisions, Mitchell was co-founder and the CEO of IntrinsiQ Research, a leading oncology electronic medical record and information company acquired by a private equity firm in 2006. Prior to this, Mitchell was President of Datamonitor, Inc, an international healthcare market advisory firm, and management consultant with Deloitte Consulting. Mitchell holds an engineering degree from Rutgers University and an MBA from the Wharton School of the University of Pennsylvania. Leah has overall responsibility for the effective delivery of Vital Decisions products and services. She is directly responsible for leading our Specialist organization across four nationwide centers of excellence. Leah has direct oversight of Information Technology, Informatics & Analytics, Facilities, and Administrative Operations. She works with other members of the leadership team in creating standard operating policies and procedures to ensure the long term growth and scalability of the organization. In addition, Leah is responsible for development and monitoring of the company’s key performance indicators (KPI’s). She maintains ownership of Vital Decisions strategic operating plan and control over all the company’s day-to-day business operations. Leah led the company’s engagement initiative, which enabled Vital Decisions to achieve significant growth while maintaining the quality and integrity of our program. Leah brings a diverse set of leadership skills and extensive operational expertise to the organization; specifically related to Implementation and Integration strategies. Prior to Vital Decisions Leah spent over 13 years assisting organizations with developing an internal foundation that can sustain high growth while achieving operational efficiency. Leah has extensive Project Management Planning (PMP) training and is Lean Six Sigma Certified. Matthew has over 18 years of progressive healthcare experience. Prior to joining Vital Decisions, Matthew held various sales and account management leadership positions at Medco and Express Scripts. He has achieved various sales and leadership awards throughout his career and he has been published in Benefits Magazine. He holds an MBA in management from Iona College and a BBA in Finance from Pace University. A strategic change management leader and healthcare executive, Tracy has clinical and operational responsibility over the 4 national centers of excellence including the specialist workforce and supporting management teams and oversees the learning and development of the clinical workforce. Tracy brings a unique blend of clinical leadership and organizational change management experience to Vital Decisions. Tracy has over 20 years of experience working in behavioral healthcare organizations. Prior to joining Vital Decisions, she served as Executive Director of Behavioral Health at Green Tree School and Services in a strategic change management role. A licensed clinical social worker, Tracy has provided operational and clinical leadership across the spectrum of care including acute inpatient, residential, community based behavioral health, special education, and private practice. Tracy also brings extensive training and experience leading positive organizational change management initiatives. She holds a Masters of Social Work degree from Salem State University Graduate School of Social Work in Salem, MA and a Masters of Art in Positive Organizational Development and Change from Weatherhead School of Management at Case Western Reserve University in Cleveland, OH. Tracy has additional certifications in Developing Positive Leaders. She has provided executive and organizational consulting services to both for-profit and not-for-profit organizations. Tracy has a passion for guiding leaders, teams, and organizations to become the best version of themselves and discovering and growing talent in others. Ms. Steuerer has over 25 years of management and leadership experience in financial reporting and analysis, financial systems implementation, policy and process design and business development. She is a financial operations veteran with a broad background across the healthcare, financial service, and telecommunications industries. Prior to joining Vital Decisions, she was the Controller for The Green Exchange, a startup carbon futures exchange and Vice President of Accounting Operations for the New York Mercantile Exchange. She has held several senior financial roles at Bellsouth Wireless Data, and The Journal Register and was a senior auditor for Coopers and Lybrand. Ms. Steuerer holds a Bachelor of Science degree in accounting from the University of Scranton.