VISUAL CREATIVES, INC.
WEST PALM BEACH, FLORIDA

“What? You need some more product shots? Espresso? From the Slayer? No problem.” We are a visual culture. A whopping 20% of our brain is dedicated purely to vision! And that part of our brain goes on to ultimately interact with at least half of our brain, triggering a tidal wave of sensations, emotions, thoughts and desires. You need to have someone on your team who “speaks fluent coffee.” Seriously. In every city across the world there is a network of highly caffeinated, buzzing, and intensely loyal coffee people. Some of them roast, some of them roast and own shops, some of them sell other people’s coffee in their shops. And others travel from spot to spot connecting the coffee community and bearing tales back and forth. They compare notes on brewing methods, origins, and equipment. And they tell tales! And oh yes — those visuals in your store? They really do count for quite a bit. So provide picture-worthy vignettes, choose your finishes to match your brand story, and train your baristas to not mind pictures day in and day out! As you design your environmentals, keep the typefaces readable and uncluttered in order to expedite the process for you customers. Your customers should be able to tell at a glance what their options are! If you need to, provide a printed menu with more detailed descriptions, but keep your signage clear and simple. Just ask Chipotle how well it works! What are your brand colors? Each photo should feature a touch of the brand coloring. This can be represented by people’s clothing, mugs and plates, environmentals in the shop, or even peeks at printed materials and menu boards. Just doing this one thing alone will keep your feed consistent and tell your brand story. Who is taking your pictures? It is tempting to assign this job to everyone (“Take good shots, people!”). If you have more than one person, clarify the tone and feel you require for the feed and have one team member responsible for photo editing and posting with the right hashtags etc. Consider having professional product photography and a social media package in order to have a stockpile of images worthy of your feed. Several of our clients have found that having a stash of 30 or more photos ready to go lightens the pressure on day-to-day shooting. Then the team members can really set up some good shots to supplement the stash. Need help with your coffee brand? We’re here and happy to help. Give us a call! We are a digital company with an old time feel. We’ll help your business thrive online and in the real world. When you work with Visual Creatives, you get a new team of business partners! We’ve got your back. We are a studio that loves to create big ideas for small businesses.