VERTICAL3 MEDIA LLC
SOUTH MIAMI, FLORIDA

The biggest strength of programmatic buying, and the reason why there are more advertisers and media every day, is the efficiency it offers. Some allow targeting to audiences to which they will show their products to maximize their investment in advertising, while others help them include ads according to the characteristics and tastes of their users. In addition, programmatic buying allows constant measurement of campaign results and the possibility to optimize them over time if need be. Previously, we only thought about programmatic buying for direct performance campaigns but now the platforms have access to “traditional inventory” as well. It is now possible to combine branding campaigns with other remarketing and social network campaigns. For example, you can show an ad on TV to a user and then impact them when they are browsing Facebook. This allows you to reach the potential customer in a more complete manner throughout their decision making process for a purchase. “Working with Vertical3 Media and Juan José Núñez is a pleasure. His Seniority brings the experience to advise its clients at the top management level and also has the necessary technical knowledge at the digital marketing level to provide the latest trends and recommendations for high impact marketing plans. I definitely recommend having it as a digital partner.” Admissions & Marketing Director, Adolfo Ibañez School of Management “I worked with Vertical 3 Media several times and we always got very successful results. Their industry knowledge and the great relationships with clients help to execute successful campaigns through Outbrain. They definitely add a lot of value to the client and they are always looking for innovative strategies to achieve their clients’ goals.” “My company worked with Verical3 Media during the World Cup to launch a comprehensive ad campaign for their client. Vertical3 Media was a pleasure to work with. They were well-organized, great communicators and their attention to detail was second to none. I would highly recommend them in the future.” “Vertical3 Media played a key role in the success of our digital campaign to support the World Cup. Thanks to their plan and execution we were able to grow the ratings in the audience segment we were targeting. The whole experience working with Vertical3 Media was great. They are easy to work with and they always strive to find the best and most innovative solutions in order to exceed the goals.” “I had the pleasure to work with Juan as our key client contact on the Zumba digital media media business. He’s is impressively knowledgeable across a broad spectrum of digital disciplines, including: SEM, SEO, programmatic, direct response, operations and analytics. Juan has an excellent management style, is refreshingly collaborative and would undoubtedly add significant value to any account he works on.” “Working with Vertical3 Media and Juan José Núñez is a pleasure. His Seniority brings the experience to advise its clients at the top management level and also has the necessary technical knowledge at the digital marketing level to provide the latest trends and recommendations for high impact marketing plans. I definitely recommend having it as a digital partner.” Admissions & Marketing Director, Adolfo Ibañez School of Management “I worked with Vertical 3 Media several times and we always got very successful results. Their industry knowledge and the great relationships with clients help to execute successful campaigns through Outbrain. They definitely add a lot of value to the client and they are always looking for innovative strategies to achieve their clients’ goals.” “My company worked with Verical3 Media during the World Cup to launch a comprehensive ad campaign for their client. Vertical3 Media was a pleasure to work with. They were well-organized, great communicators and their attention to detail was second to none. I would highly recommend them in the future.” “Vertical3 Media played a key role in the success of our digital campaign to support the World Cup. Thanks to their plan and execution we were able to grow the ratings in the audience segment we were targeting. The whole experience working with Vertical3 Media was great. They are easy to work with and they always strive to find the best and most innovative solutions in order to exceed the goals.” “I had the pleasure to work with Juan as our key client contact on the Zumba digital media media business. He’s is impressively knowledgeable across a broad spectrum of digital disciplines, including: SEM, SEO, programmatic, direct response, operations and analytics. Juan has an excellent management style, is refreshingly collaborative and would undoubtedly add significant value to any account he works on.”