VECTOR FIRM, LLC
ORLANDO, FLORIDA

We are proud to be associated with the most progressive companies in the security industry. Below is the pride of Vector Firm – a list of many of our clients including system integrators, dealers and manufacturers. Chris Peterson, Co-Founder and President – Vector Firm has nearly 20 years of experience in sales leadership, with a focus on developing strategies, processes, and tools for technology businesses in the security space. Chris has had the privilege to experience two IPOs and several acquisitions so far in his career calling the events the best training a business leader can experience”. , he decided to embark on a sales career by selling copiers for Danka Corporation – where he learned as much about himself as he learned about selling. After two successful years at Danka, Chris used his engineering degree and sales degree to start his career in technology sales and sales leadership. Well versed in building the tactical details of an effective sales structure, Chris has developed an understanding of the human dynamics that lead to a successful sales organization – connecting strategy to action. Prior to starting Vector Firm, Chris served as Executive Vice President of BRS Labs, Vice President of Business Development for ICx Technologies, and Vice President of Sales and Marketing for Digital Infrared Imaging. I’ve worked personally with Chris Peterson for the better part of three years. He’s conducted numerous projects for us, everything from strategy, to defining the processes and approaches, to the specific tools and tactics for our manufacturer’s rep program. If you need help with the details of your sales approach, I’d highly recommend getting Chris involved. I was asked to plan the ISC West trade show for Code Blue last year (2012). We had worked with Chris Peterson on a few other projects in the past with success, so we contracted with him and his company to help me build a plan to execute successfully. Without Chris and the tools from Vector Firm, we never would’ve been as successful as we were.The most important part was Chris laying out a plan that made the whole process make sense. What could have been overwhelming to someone with little sales or marketing experience turned into a great success and very gratifying experience for me. When I started as VP of Sales and Marketing at IQinVision, I was faced with many challenges: we weren’t going to the channel properly, our sales organization only knew how to do things one way, and we were struggling at finding larger opportunities. I immediately searched for someone to come in from the outside to help us design a strategy to improve these three areas. Chris helped us with the strategy, specifically in targeting the right types of clients and devoting the majority of our time with these targets. The result has been an average transaction size that has tripled in size in the year and a half since we engaged Chris. Also, we are now regularly pursuing jobs that require thousands of cameras, which we rarely did before. Chris Peterson provided detailed, actionable information for both the sales team and the marketing team. I’ll use his input immediately on the marketing deliverables for Salient. Chris Peterson’s presentation on selling value effectively frames the simple concepts needed to be a successful sales executive. We brought in Chris Peterson to assess our sales operations and breathe new life into our stagnant RMR services business. Chris was successful in helping us tweak our sales process and provide a new infrastructure to build upon. Our engagement with Chris was so successful we brought him back less than a year later for a subsequent project. If you’re searching for someone who can help streamline the sales operations of your company, I recommend retaining Chris Peterson and Vector Firm. Chris’ review of our new RMR offerings was extremely helpful. I was excited to see that our group WAS on the right track. That being said, Chris came up with some great additional ideas for us to implement to strengthen the process. We are starting to implement these smart ideas and are already seeing the benefits! We appreciate the help Chris provided us at Advance Technology and look forward to a successful business relationship moving forward. One of the benefits that Chris Peterson brought to our sales department was a logical thought process that led to a successful RMR compensation plan. I highly recommend working with Chris Peterson and Vector Firm.