VARROOM LLC
WEST PALM BEACH, FLORIDA

Jason Caton is an experienced corporate strategist with extensive experience in Fortune 500 companies and management consulting. He possesses broad industry experience in technology, education, and services. He is recognized as a change agent grounded in data-driven decision making and process, with expertise in technology development, cost reduction, productivity improvement, and analytics. Prior to joining Varroom, Jason served as the Vice President of Information Technology at Mount Washington College for Kaplan, Incorporated in Fort Lauderdale, Florida. During his tenure, he was responsible for handling the clean-sheet development of CRM, LMS, and SIS systems for Mount Washington College’s new national online programs in business and IT. Before joining Mount Washington College in 2013, Jason continued his service within Kaplan, Incorporated as President of Colloquy, an online educational services provider. During his tenure, he oversaw a complete overhaul of the business development process, increasing sales by 80% in one year. Jason began working for Kaplan, Incorporated in 2010 as the Principal of Corporate Strategy, where he led the product development and project management work streams for a C-suite of $2,500,000,000 diversified education business of the Washington Post Company. Jason received a Bachelor’s degree in Engineering from Walla Walla College School of Engineering in College Place, Washington. He went on to receive his Master’s degree in Engineering at the George Washington University School of Engineering in Washington, DC.  He completed his M.B.A. from the University of Michigan, Stephen M. Ross School of Business. Jason resides in Coral Springs, FL with his wife and two children. Students are seeking access to learning experiences that advance their careers and life-long learning; institutions need new ways to provide them with learning experiences and transformative proof of their knowledge attainment.  It’s an exciting new time with new competition and innovation changing the playing field rapidly.  Our partners rely on our ability to help them respond to these new opportunities. The “unbundled” post-secondary experience presents new opportunities for product and services to improve aspects of the educational spectrum. We help our partners to view the “gap” between potential and reality with market data and a product development process and mindset. At Varroom, we are energized by the transformation occurring in the educational space.  We help our partners connect their potential new services, new technologies, and new market approaches into results, bringing marketing, product management, and sales resources to bear to rapidly scale new offerings. Getting Expert Help in a Time of Great Change… Varroom! provides a full spectrum of support to new ventures in this rapidly changing landscape. Working with universities, colleges, and corporations, Varroom accelerates the development, launch, and growth of new programs to the post-secondary education market.  We do so with creative minds and market development practitioners seasoned by years of real-world experience in successful new program launches. We’ve conducted market analyses on hundreds of potential programs, and have initiated and scaled successful new programs into the market with sales resources and an efficiency borne of our experience in funding these efforts ourselves. We want your product or program to be successful and hope to have the opportunity to help you accelerate that success.