UNIFIED, INC.
BOCA RATON, FLORIDA

Unified was born out of a mindset to build solutions to meet the challenges and opportunities around us. We recognized one glaring issue facing companies operating within the the social advertising industry: a complete lack of access, transparency, and control over their own data. Marketers were left making huge, multi-million dollar decisions based on incomplete, often inaccurate information - losing money and putting their social advertising investments at risk. We knew there was a better way, so we set out to change the industry with Unified. We help marketers take control over their social advertising investments. “Today, the company is positioned as a data management and business intelligence platform, helping some of the industry’s biggest names to Our team of experts ensure data quality, optimize investments, and help clients succeed on all levels of social advertising - including enabling them to become experts themselves. At Unified we believe you should never stop growing, learning, and leading, which is why we started the Leadership Empowerment And Development (LEAD) program. LEAD fosters an open workplace community open to both men and women, specifically designed to educate and encourage female employees to pursue their highest career ambitions with confidence. Our goal is to embolden female leadership by creating open communication, improving productivity, increasing retention, and attracting top industry talent. “When you’re working with best in class technology, it’s easy to aim high, dream big and keep learning. That’s why I work at Unified.” Josh has overall responsibility for advertising solutions at Unified and also heads Unified’s operations team. Prior to co-founding Unified, Josh was co-founder and COO of Social Suitcase, an innovator in the brand engagement space that was acquired by Connexus. Previously, Josh was a founder at Teach The People, a Facebook Fund Grant Company and a TechCrunch 40 Finalist. He also served as a graduate instructor at Emory University. Prior to joining Unified, Calvin served as President & CEO of Tumri, the pioneer and leader in dynamic creative platform. Calvin has also served as the Chief Operating Officer of Connexus, a leading Internet performance marketing company, where he oversaw all corporate wide strategic sales, business development, corporate development and marketing initiatives. Additionally, he served as President of Connexus’ Traffic Marketplace division, where he spearheaded all aspects of daily operations of one of the leading advertising networks in the industry. Prior to Connexus, Calvin served as SVP of Sales and Marketing at Ticketmaster where he directed corporate-wide sales efforts and marketing strategies during a period when Ticketmaster expanded its internet business three-fold and introduced over 20 new products and services to the market. Calvin holds an M.B.A. from Stanford University and a B.S. in electrical engineering, Magna Cum Laude, and a B.A. in economics-business, Magna Cum Laude, from the University of California, Los Angeles. Jesse oversees all Sales and Customer Success functions at Unified. Bringing more than seven years of social media expertise, Jesse has worked with and consulted for some of the biggest brands and agencies in the world on their social media and digital strategies. Prior to Unified, Jesse was a member of the founding team at PageLever, where he oversaw all Sales and Business Development. Ultimately acquired by Unified in 2013, PageLever was an industry leader in Facebook intelligence, building the first ever real-time analytics platform on Facebook, and becoming one of the first members of Facebook’s Preferred Developer Program. An enterprise software professional and wearer of many hats, James has experience in product management, project management, dev ops, system administration, presales, consulting and hands-on engineering. Errico joined Unified in 2011 where he currently serves as SVP of Technology and oversees product strategy, design, and execution. Previously, James was Director of Product Management at ISI and was Life Sciences Software Research Lead after ISI’s acquisition by CSC. VP, Product Sales Annalee is a seasoned sales executive in the digital marketing and technology markets. As VP, Product Sales, she leads a world-class team that focuses on strategic, effective advertising and analytics solutions for Fortune 500 brands and their agency partners. Prior to joining Unified in 2012, Annalee held senior roles at innovative leaders including appsavvy, WildTangent, and Yahoo!. With over a decade of experience in digital advertising and marketing, Rick has extensive knowledge in emerging media and creating effective marketing strategies for global brands. Rick joined Unified in 2011, where he currently serves as VP of Marketing, and leads all product marketing, content and marketing strategy for the company. Prior to his time at Unified, Rick worked for some of the top advertising agencies including MediaCom, Omnicom and Digitas, where he deployed successful campaigns and strategies for brands such as Delta, Hasbro, Electronic Arts, Ghirardelli and more. With over 10 years of experience within the technology industry, Derek brings a wealth of knowledge to Unified as VP of Strategic Account Sales. He currently leads a large team of account directors, developing contracts and pricing structures geared toward global enterprise customers. Prior to Unified, Derek was Regional Manager of IT Business Development at Oracle, where he worked on large enterprise deals for the defense industry, structuring intricate deals and complex negotiation. Kellie is the Vice President of Advertising at Unified, overseeing Strategy, Account Management, Campaign Management and Sales Operations. Kellie received a Bachelor of Business with a double major in Marketing and Advertising from Queensland University of Technology in Australia. VP, Business and Legal Affairs/Senior Counsel Brian has over 15 years of experience advising and representing emerging companies in the martech space. As VP of Business and Legal Affairs as well as Senior Counsel, Brian oversees all legal matters at Unified and provides advice to many departments, including corporate development, strategic transactions, contracting and licensing, employment and HR issues, intellectual property, regulatory compliance, and data privacy. Additionally, Brian serves as Unified’s Corporate Secretary.