TYPE 2 CONSULTING INC.
SUNNY ISLES BEACH, FLORIDA

Jonathan Knowles founded Type 2 Consulting in 2006 following a career that spanned Finance (Bank of England), Strategy Consulting (Marakon Associates), Creative Brand Strategy (Wolff Olins), Brand Equity Measurement (Stern Stewart/Y&R’s BrandEconomics) and Brand Valuation (Brand Finance). His vision was to fill the need among B2B executives for strategic advice on how to combine value creation with value capture. Jonathan’s hybrid background has led BusinessWeek to call him “ The quality of Jonathan’s thinking is reflected in the number of his articles that have appeared in leading management publications such as the Harvard Business Review, the MIT Sloan Management Review, the Wall Street Journal, Marketing Management, Professional Investor, and Intellectual Asset Management. This section of our website shares our insights on business strategy, merger strategy and measurement strategy – including our multiple articles in Harvard Business Review, MIT Sloan Management Review and the Wall Street Journal. Do you speak Finance? Design and business value A key focus of our research is the degree to which B2B companies have moved beyond selling solutions to delivering customer outcomes. We are especially interested in tracking the progress of B2B companies in implementing the necessary changes to their processes in five key business areas. We believe in business relationships based on open agendas and shared information. We welcome the opportunity to learn about your company’s current value creation challenges so that we can share some thinking about how you might resolve them. If you perceive that we can bring useful skills and a fresh perspective to your situation, we can explore how we might scope a high impact engagement.