TURA INC.
MUNCY, PA

Innovator and visionary, Monroe B. Levoy founded Tura in a local optical dispensary called the House of Levoy located at 642 Fifth Avenue, New York, NY. In collaboration with Vouge magazine, Tura introduces the COLORATURA Kit. A selection of 12 colors. Color-blends glasses to fashion. TURA - Fashion's First Name In Frames VOGUE APPROVED COLORTURA KIT - TURA puts her in the right frame of mind - National Advertisment Jeweled Tura - Never before in all the history of eyewear has there been a frame with the opulence and elegance of Jeweled Tura. Tura was the first to adorn frames with jewels & gold filigree. Jeweled Tura in color Gold-lite with 14 karat gold design Article from the Women's Page in the New York World Telegram featuring the ColorTura kit. TURA alone...matches glasses to fashion! Vogue says: "It's the best year for Navy Blue." Another new Tura 14 karat gold or gold filigree designs on "matched to fashion" frames by Tura - the show stopper at Tura's Waldorf-Astoria "Fashions in Glasses" Show Available in Powder Blue, Orchid Gold, Turalite, Copper-lite, Gold-lite, Ebony, Mink & Cherry Red. Matched to fashion, TURA frame adorned with jewels & gold filigree, accompanied by matching Bumble Bee brouche to complete your look. Announcing the NEW Tura "T" frame - Available in all Tura colors, plain or with Stardust engraving. Smaller, more lightweight & compact than ever before. Tura T with Stardust engraving in black Prosopic Chromatic Analysis book by TURA INC. "This book has been prepared to serve in the interests of the entire ophthalmic profession - oculist, optometrist, ophthalmic dispenser & laboratory technician; all those devoted to bettering of vision." Monroe B. Levoy during a Boston television interview showcasing TURA frames. Second installment of the Prosopic Chromatic Analysis - A New Professional Dispensing Technique book by TURA INC. Tura's TURANETTE & CINDERELLA designs, both originals and first in the industry to create a detachable ornamental frames. An exclusive TURA. Tura's original TURANETTE. A double tiara design on a lightweight metal frame with detachable ornament on both temples to also have a plain frame. Tura Beauty Guide - A professional dispensing equipment complete with beauty & color selector wheels & a portfolio of dispensing ideas. Also included is an assortment of the most popular colors & designs. Tura Beauty Guide - Beauty & color selector wheels, a portfolio of dispensing ideas & an assortment of the most popular colors & designs. The NEW LOOK with a new lift - with Tura Eyewear. Tura's exclusive featherlight metal - FUTURA frame. The NEW LOOK with a new lift - with Tura Eyewear. Tura's exclusive featherlight metal - FUTURA frame. TURA Gives You A New Outlook - new Rose Corsage design The original TURANETTE Advertisement - Smartest fashion under the sun - Tura's new TURANETTE, a double tiara design on a lightweight metal frame...will dramatize you features...hold your hair in place. In new satin shades: soft-silver, blue, pink, gold, and also in line-green, shining gold and polished silver. Lends a perfect accent to any sports ensemble. The Tura KALA LILY - Another Tura EXCLUSIVE - Tura has captured the flawless, sculptured beauty of the graceful Kala Lily in this new, dramatic design of satin gold and silver. The tailored detachable ornament serves as an exquisite pin. The Tura KALA LILY - Another Tura EXCLUSIVE - Tura has captured the flawless, sculptured beauty of the graceful Kala Lily in this new, dramatic design of satin gold and silver. The tailored detachable ornament serves as an exquisite pin. TURA...The World's Most Complimented Eyewear - Designs with black diamonds, matching pearls & rhinestones, gold color engraving & sculpted metal appliques. Matched to fashion designs with set in rhinestones, metal rose appliques, pearls, engraved designs, metal plaques, mesh & marquis diamonds. Also special hand engraving available on all Tura designs. Mink "Italian Lace', Tiara Drop, After Five Stone Baguette, Engraved Colortura designs. TURA....On The Face Of Fashion STRICTLY PRIVATE Collection - a new expression in Tura's fashion eyewear. As part of your wardrobe it will be a great source of pride and pleasure. These elegant frames always meet with approval - inspire confidence in those who wear them. Navette design has 14 navettes in stone colors White, Daffodil Diamond, Sapphire or Black Diamond. Charcoal Grey Filigree with Cultured Pearls & After Five Peal & Rhinestone Profile. ROYAL ARMOR Collection from the panoply of kings to a new Tura design. Tura has faithfully reproduced this intricately wrought inlay work to achieve the elegant effect that distinguished the original Damasquene. STRICTLY PRIVATE Collection - The Luxury Line for Men & Mr. Tura - fashions for men - The Lightweight Champion Mr. Tura - The new "look" in men's fashions is eyewear designed specifically as a styleful accessory... as valid and essential as the proper hat, tie or shoes. Also monogramming available on all Tura frames. TURA...The World's Most Complimented Eyewear - Engraved frames with or without stones, with color engraving or tailored engraving. Mr. Tura in leather and with matching cuff links - Another Continental Triumph... Introducing Tura's wardrobe of fashion eyewear. Pictured here are two Tura presentation cases especially designed to present Fashion Eyewear. 24 place P.C.A. make-up kit & 8 place presentation kit. General Offices of TURA INC, Great Neck, NY April, 1961 - Announcing A New Featherweight TURA & the new Lightweight Style "B" Temple Here is the most important improvement in an ophthalmic frame in 25 years. The new Featherweight Mr. Tura. The lightest, strongest, ewasiet to adjust and the most exclusive man's eyewear. CHEST by Tura Tura Beauty Treatment Eyewear - A Revolution in ophthalmic dispensing. This eyewear is designed to SLENDERIZE bridge of the nose, draw attention AWAY from the lenses and give the "WIDE-EYED" look. The launch of FUTURA Collection - A Complete line of fashion eyewear for Children.