TUNGSTEN BRANDING, INC.
PISGAH FOREST, NC

Tungsten Branding - A Top 5 Company Naming Firm As globally recognized company naming experts, the Tungsten team focuses on one thing and one thing only -- creating crystal clear brand name identities that shine. Based in Brevard, NC, Tungsten was founded in 2003 by . The firm has since grown from naming consultants, startups and entrepreneurs, to branding national and international companies, franchises, divisions, corporations and nonprofit agencies. A Top 5 Company Naming Firm In 2017 Tungsten received a Top 5 Global Naming Firm award from Clutch.co, for excellence in brand name development, out of 159 other top naming agencies. This award was based on a combination of the best client reviews, most naming expertise and highest levels of thought leadership as evidenced by digital presence and Founder Phil Davis began the naming firm after running a full service advertising agency in the Tampa Bay market for 17 years. That experience lead to the belief that the “push” strategy of paid advertising was giving way to the “pull” strategy of brand clarity. In other words, creating a clear, coherent and compelling brand identity would naturally attract customers - customers who would share your values, share your message and wholeheartedly support your mission. It’s a belief in natural brand magnetism vs. artificial ad marketing. To date, a number of Tungsten branded firms have grown from startups to multinational corporations - companies like PODS, TeamLogicIT, Lizaon, and Ricova. In addition, Tungsten has worked extensively on company rebranding projects that have helped propel companies to the next level, brand names such as StarMark, Upouria, Big Earth, Rivoca and Rivion. In total, Tungsten has named over 250 regional, national and international firms. Our goal is to utilize best naming practices to bring out your best company qualities, and develop your identity into a comprehensive brand story, complete with a platform that ensures continued After seventeen years of running a full service advertising firm in Tampa Bay, Tungsten founder Phil Davis hit on a thought. The result was Tungsten Branding. The name comes from the filament in the light bulb, the one that Thomas Edison found after searching more than a thousand metals. It's a unique metal, one that can absorb a lot of energy, and translate that energy into light. And it's that light that provides insight and clarity. We think that's a great metaphor for what we do... allowing you to gain a clear understanding of just who you are, what you do and how you do it differently than anyone else. As a company naming agency, we don't fabricate names out of thin air, we develop cohesive brands that support and highlight your strengths and capabilities. It's our belief that you are the brand, you hold the vision, and our job is to clarify your company image to best reflect your mission and purpose. We like to think Mr. Edison would be proud. Tungsten Branding is comprised of a team of experienced, multi-disciplinary professionals, from graphic designers and linguistic experts to brand strategists and web developers. By drawing upon top tier talent, we're able to create clear and compelling brand identities that truly shine. Based in "America's Coolest Small Town" of Brevard, North Carolina, we hike, bike and visit waterfalls to keep our heads clear. In addition to local talent, we maintain a global pool of job-specific specialists we utilize when needed. These include recognized "namers" with niche industry experience, as well as trademark researchers and name validation experts. In short, we'll staff a project to deliver the customized results that brilliant branding demands. Our goal is to create a brand identity that fits your company's unique needs, while reflecting your key strengths. With over twenty five years of company naming and branding expertise, Tungsten founder Phil Davis is a marketing and advertising veteran, having personally named over 200 companies, products and services worldwide. For seventeen years, Phil ran a full service advertising firm in the Tampa Bay region of Florida, before starting Tungsten Branding in 2003. As a Product Branding Product Branding Service Naming a product comes with a unique set of challenges. (e.g. Will the product be singular in nature or part of a future brand line of related products? Does the name need to tie back into the company or an existing naming architecture? Will the product morph in any way that will require a naming strategy for brand extensions?) Knowing the right questions to ask, and coming up with the best product naming strategy, requires deep expertise. At Tungsten Branding, we’ve worked extensively in product naming, from beauty and cosmetics to food, beverage, and fashion. In addition, we’ve collaborated in creating financial service and even industrial product brand lines. While the categories may differ, the naming process remains consistent - analyzing the exact needs and brand parameters of each project and creating names that blend, dovetail, and compliment the company brand strategy and naming hierarchy. That’s a fancy way to say the names need to work, both functionally and intuitively, to achieve the goal. Top Product Branding Articles The daily grind can take over and cloud the very purpose or reason that inspired you to start your company in the first place! Without a guiding light, a central reference point, the company’s direction shifts to chasing opportunities vs. building a powerful, sustainable brand. The cure? Find your pivot point!