TRU CUTZ INC.
MIAMI, FLORIDA

I’ve been here a year and a half and the way it came about was, men lie, women lie, but haircuts don’t. TruCutz is a place where you can come and see how your haircut is because its in your face. But I kept driving by this location every day and I just decided “man, its either now or never”. I never knew when the perfect time would come, but when I kept seeing this place available, I knew I was close to ready in terms of my finances. So I just took a leap of faith. Growing up on South Beach and then coming to an area that I never hung out at or friends at, I just said to myself that if I can make this business work here, I can do it anywhere. My craft, as long as I am consistent, I know its going to bubble. I signed the lease and walked in with one chair and now I have five. I had faith in myself and a year and a half later, I’m still here. I’m very blessed and fortunate. But it took a lot of hard work. A lot of people think that because I have a shop or that if you open a business, you don’t work as much. But I’m working MORE. I’m not just cutting hair now. I have to worry about four other people’s personalities, their timing, customer service, the cleaning, the marketing, all that. I’m also a janitor technically. It just keeps me humble, but I’ll get a service to do all that eventually. And I always say that if you’re not happy happy with pennies, you’ll never be happy with dollars. You have to treat every situation in life to its brightest. Keep running. to put what you want on a poster and you look at it everyday and really think about it, and it happens. So I had a client that was a concierge that eventually plugged me up with LeBron. I ended up going to LeBron’s house once a week to cut his son’s (Bronny and Bryce) hair for about three years. LeBron himself had a barber, but his barber didn’t cut his kids’ hair. But whenever LeBron’s barber wasn’t available, I was second up and I cut his hair as well, which ended up being like four or five times. It was surreal to be in his living room and see him watching himself on TV or watching classic playoff games from the 80’s or 90’s. Doing his homework. He’s great and still finds ways to still try to improve and I saw that for myself. What got me to this point is really having no other choice. I had no other outlook, no other choice, no help and have no inheritances. My mother taught me and gave me enough where I never had to steal or do stuff on the streets. But I caught this at a young age. So doing that and having no other source, that’s why I’m here. I also have two daughters. I want to give my daughters a good life too. I have a WIITNESS design (also inspired by LeBron’s ‘Witness’ saying) and the roman numeral “II” stands for my daughters. I also have it tattooed on my arm. But all this all was years in the making and there’s no stopping. As long as I’m healthy, I can only go one direction because of how focused I am and how much I love doing this. I sometimes like being here more than home. Before family, girlfriends, and kids, this is what I always wanted. It also went from me trying to make money, to money working for me now. That’s the concept. You can chase money your whole life, but if its not working for you then once you stop working, there’s no more money. The fact that I can sit down and still generate money, its an awesome thing. Its a great feeling. TRU CUTZ® BARBERSHOPS We are located in prime locations in the great city of Miami; The Upper East Side and in Midtown. Parking is available at both locations. We provide a family-friendly environment, cable TV, free Wi-Fi and a comfortable waiting area. WELCOME TO TRU CUTZ® Thank you for considering TRU CUTZ® for your next haircut ! We specialize in all male grooming all ethnicities and all textures of hair. From you traditional pompadour Comb over to an more Modern fade We are located in prime locations in the great city of Miami; The Upper East Side and in Midtown. Parking is available at both locations. We provide a family-friendly environment, cable TV, free Wi-Fi and a comfortable waiting area. TRU CUTZ® BARBERSHOPS We are located in prime locations in the great city of Miami; The Upper East Side and in Midtown. Parking is available at both locations. We provide a family-friendly environment, cable TV, free Wi-Fi and a comfortable waiting area.