TRIAL CONSULTANTS, INC.
GAINESVILLE, FLORIDA

concerning litigation research, trial consulting, and related topics. The media regularly call upon her as a jury expert concerning newsworthy trials. She has been interviewed or featured in articles concerning jury research and related topics in numerous national publications, including The New York Times and The Wall Street Journal. She also served as courtroom consultant for the NBC and FOX television station affiliates in Miami. Additionally, Singer was a columnist for the Miami Daily Business Review. Singer was one of the first professionals in America to employ sophisticated psychological research, measurement, and analysis techniques and methodologies to help attorneys pick favorable jurors and most effectively plan and present their court cases. After completing her Ph.D. in applied research psychology from Hofstra University in 1978, Singer quickly decided to set up a private litigation research firm, one of the first such professional practices in the United States (1979). She called her firm "Trial Consultants, Inc. The litigation research techniques Singer helped to develop and perfect during the early 1980s, including jury focus groups and jury simulations, jury "deselection" represented a bona fide paradigm shift in trial strategizing and preparation. Singer led the way in the development and practical application of jury focus groups, jury simulations, and mock trials. During the lengthy course of her career, Singer has likely conducted more jury focus groups (some 15,000) than any other working professional. In the specialized jury research system Singer helped to conceptualize and develop, litigation psychology activities – and specifically jury focus groups and jury simulations – enable attorneys to precisely test market how jurors will respond to a particular trial presentation strategy, including the trial theme, the opening statement, the closing argument and other key case aspects. Additional benefits of jury research, as structured by Singer for her clients: helps attorneys determine how to break complex arguments down into easy-to-understand concepts, often expressed through analogies and metaphors; supports or rejects the supposed case hypotheses; shows what the jurors want to hear, and how and when they want to hear it; demonstrates the best way to reframe the trial issues to achieve the maximum positive reception; notes key words and their emotional associations and psychological valences with jurors; helps to assess numerous trial factors, including the effectiveness of the evidence, lawyer and witness believability, and potential damages amounts; and helps to avoid "surprise" verdicts. philosophy of many trial attorneys. For example, she discovered that most attorneys were "demographic-dependent," that is, they based their juror selections largely on demographic factors such as sex, race, ethnicity, age, religion, and so on. Singer, as well as other jury researchers, determined that no correlation exists between jury verdicts and demographics. Instead, people decide such important issues as verdict decisions based on their core values and beliefs. Thus, from the start, Singer organized her jury focus groups and jury simulations to help uncover the all-important value beliefs of jurors regarding a particular case. WE ARE TRIAL CONSULTANTS TRIAL CONSULTANTS, INC, founded in 1979, in Miami Florida is the oldest and most experienced trial consulting firm in the world. TRIAL CONSULTANTS, INC HAS BROUGHT MANY "FIRSTS" TO LITIGATORS Use a think tank approach to provide creative solutions to problem areas encountered in litigation are dedicated to helping people successfully achieve their goals. Driven by company president, Amy Singer, Ph.D., our professional staff is departmentalized to focus on four major areas: Amy Singer, Ph.D., visionary and nationally recognized authority, leads the way in the art, science, and technology of decision making and the psychology of persuasion. Her think tank of psychologists, attorneys, sociologists, theologists, philosophers and anthropologists offers a unique methodology in providing strategic planning. Welcome to Trial Consultants, Inc. (TCI) is a firm specializing in Alternative Dispute Resolution (ADR) and Trial Strategy. A thorough understanding of attitudes and decision-making processes, case strengths, weaknesses, evidence perception and powerful graphics prepares attorneys before and during arbitration, mediation and trials — giving TCI clients undeniable advantages.