TRIA FOODS, LLC
MIAMI, FLORIDA

Tria Foods works with international food companies that have unique, high quality products and compelling business ideas, but need additional expertise to develop and sell those products in new markets. We seek to work with companies and products that are unique in the market, are of highest quality and offer tangible value to end customers. works closely with our partners, distributors, retailers and third party resources to provide a focused yet flexible approach to business issues in order to provide the greatest likelihood of long-term success. Once a new product on the shelf, you have to get the customer to try it. Products are reviewed constantly, and those that don’t generate the sales are removed. It’s not enough to expect the store, the distributor, or even a broker to make the product move; ultimately, it’s up to the manufacturer to sell the product. If you don’t have a sales team in the market you are at a disadvantage. TRIA FOODS can be your sales team. Before launching a new business or product offering, it is important to bat the idea around with a trusted partner. After an appropriate confidentiality agreement is in place, TRIA FOODS will work with its manufacturing partner to assess market viability, competitive dynamics, pricing and legal requirements associated with a new product idea before it leaves the launch pad. Design & Production Assistance An important component in developing any new product venture is developing a design that best fits the target market. TRIA FOODS will works with both internal and outsources design experts to help provide the best options for each company’s unique situation. Product Packaging How a product looks on the shelf will play an important role in its ultimate success. From packaging and promotional support to the creation of sales materials, TRIA FOODS will help to deliver results that can differentiate any new venture. And, by working with our branding experts, we are able to make sure that all elements are aligned with the overall brand. For any new venture to succeed, it is critical that a thorough and realistic marketing plan be prepared. TRIA FOODS will work to coordinate all facets of this plan, including product positioning, the competitive environment, distribution strategy, pricing, product promotions and sales strategies. Finding the right path to market is critical to the success of any new product. Because they can be so critical to the retailer’s business, food distributors can have a great deal of influence. In many instances, that means partnering with a food distributor or wholesaler. In other instances, it make sense to sell directly to a retailer. TRIA FOODS will work to find the best path to market for our partner’s products. TRIA FOODS can ensure that products find their way across the globe. Out team of experts can navigate the legal and logistic issues associated with exporting and importing products. More importantly, we work to make sure products are delivered on time and within budget. After four years working on Capitol Hill as a legislative aide, A.J. pursued a career in advertising where he worked for clients including 3M, Cargill and Target. In 2001, he and two partners started the WestWord Group, an identity and business development consultancy. A.J has a degree in economics from Northwestern University and an MBA from the University of Minnesota. As a founding member of NA Eleftheria, Ltd., a Greek import/export company, Olga has a keen understanding of export logistics and regulations. She also has close working relationships with officials in the Agricultural and Export offices of the Greek and EU governments. Prior to Eleftheria Ltd., Olga worked in public relations for Bodosaki’s Foundation and government affairs for a Belgian based multinational. Olga has a degree in English and public relations from the British Council Institute in Athens and a degree in Interstate Relations. Dimitris has over 20 years of experience in starting, growing and running food businesses. Although he studied computer science, Dimitris’ career took a natural turn toward honey. In 2000, he founded Apipharm, which specializes in honey based biological cosmetics and pharmaceuticals. In 2011, he founded Meliterra, which exports high-end Greek food products to markets in Europe, Asia and North America. Ron has years of experience in international business law, with expertise in contracts and business negotiations. In addition to a diverse international client list, Ron works with a number of venture capital groups. He is well versed on almost all legal issues that face start-up businesses. Ron is a graduate of Washington and Lee University School of Law. Trained as an economist, Christina has worked in exports and international trade throughout her career. She also served as the head of Agricultural Products for Greece’s Hellenic Trade Board (HEPO). During her term, Christina focused on the planning and implementing of marketing programs for wide range of food products including cheese, olive oil, olives and honey to Greece’s priority export markets. Started over ten years ago, WestWord is a marketing and consulting firm that specializes in developing and promoting products – especially in the international food sector. Westword has extensive experience in advertising, pricing programs, point of sale marketing and trade shows. TRIA FOODS partners with Garritano Group to develop packaging solutions for our internationals partners. In addition package design, Garritano Group helps develop and execute marketing strategies that are both impactful and economical. A.J. Horner Managing Partner – USA TRIA FOODS 1221 Brickell Avenue, Suite 2660 Miami, Florida 33131 Phone 703.599.5643 aj @triafoods.com Olga Papadogianni Managing Partner – Europe TRIA FOODS 21 Kiprion Agoniston Str, Suite 3 164 51 Athens/Greece Phone 210 9939729 olga @triafoods.com