TRASE ATLAS LLC
WINDERMERE, FLORIDA

The Trase Atlas White Label platform is the best ecommerce solution available to hotel chains and other travel providers to compete in the global online travel marketplace on a localized basis. The Trase Atlas platform makes it easy for its customers to enter new markets and operate high quality in-brand experiences in-language throughout the world with almost no effort on their part. This enables hotel chains and other travel providers to offer website experiences that encourage trial, drive higher guest engagement, and engender loyalty; all of which in turn drive incremental bookings and increased revenue. The Trase Atlas White Label platform is a cloud based computing system that consumes content and transactional APIs (Application Programming Interface) from leading lodging inventory, travel review and other web content providers in order to produce brand custom, fully responsive websites. Those sites are then localized in up to 36 languages and 147 currencies, and tuned to operate across desktop, tablet and mobile devices. The system was built with flexibility in mind, so that each solution can be designed to the unique needs of the brand partner, whether they are in need of a full e-commerce platform; are looking to supplement their current site by replacing or adding-on new markets with a new solution; or are looking to add accommodations reservation capability to an existing site. In all cases, the Trase Atlas White Label platform is designed, developed and configured to meet the specific needs of our customers. Through our Trase Atlas Digital Marketing services, our goal is to help you extend your brand reach internationally to encourage trial, improve current brand experience and generate increased loyalty. Both through our web design team, which ensures your brand is correctly represented in all web and other marketing executions, and our channel marketing experts that focus on acquiring visitors and converting users to guests, our digital marketing services will help your company untangle the complexities of the international web. In doing so, we will find the most effective means for targeting customers, generating leads and driving online revenue from markets that matter to you from around the globe. The Trase Atlas Glocalization (Globalization and Localization) content management system is designed to allow our customers the freedom to enter and operate in any geographic market with the confidence and knowledge the execution and performance will be in line with their brand essence and expectations. The glocalization system has internationalized the Trase Atlas technology, so it operates in its intended high-quality fashion whether the user is left to right or right to left oriented, and whether that user is consuming the website on a desktop, tablet or mobile device. Additionally, the system in conjunction with a series of content providers and a network of more than 50 translators and editors from around the world deploys localized content for more than 300,000 hotels, including full editorial content descriptions, brief descriptors for 8M+ hotel images, room category information, prices and inventory availability, as well as traveler ratings and reviews. The Glocalization system can be configured to create highly specialized websites for specific chains, brands, regions, accommodation types, or one, or combination, of several other defining characteristics. Trase Atlas is the leading provider of scalable, glocalized white-label ecommerce travel technology and marketing solutions for the travel industry. We constantly strive to satisfy our customers and conduct our business in an ethical manner, while producing fair financial returns that reward our shareholders. We treat our employees, contractors, vendors and partners with fairness, kindness and respect, and we look to encourage an inclusive and supportive environment within which we work. Trase Atlas is a limited liability corporation with offices in the US, the Netherlands, Israel and the Ukraine. Its purpose is to provide high-quality, easily scalable B2B2C white-label ecommerce technology and marketing services in up to 36 languages, and 147 currencies to the lodging and online travel industries. In addition to its core technology platform, Trase Atlas also offers digital marketing services for both paid and unpaid channels, and glocalization services, such as translation and website internationalization. The Trase Atlas platform is targeted to hotel chains and other travel companies that desire to operate accommodation ecommerce markets ex-country, yet do not have the resources or capabilities to effectively do so in-house. Throughout my career, I have had the privilege to work with great brands and great people. I have had experience across the spectrum, from larger, well-known and well-resourced brands to early-stage starts-ups struggling to survive and get its product to market. Whether I had every bit of resource and talent at my disposal or I was struggling to find funding to meet the next payroll, a truth remained throughout… trust engenders permission; permission allows for risk; risk drives success; success delivers trust. How do you start that virtuous cycle? Do great work, be transparent, and be on-time. This is what we strive to do at Trase Atlas everyday – Oh. And, we like to have a little fun too. ;-) I have spent nearly a decade in the online hotel reservations space, most recently serving as the CTO of Easytobook.com, leading its technology and product development teams, including the building of proprietary technology systems that solved unique technical challenges that allowed Easytobook to scale and prosper in the global accommodations ecommerce marketplace The Trase Atlas White Label platform is the best ecommerce solution available to hotel chains and other travel providers to compete in the global online travel marketplace on a localized basis. The Trase Atlas platform makes it easy for its customers to enter new markets and operate high quality in-brand experiences in-language throughout the world with almost no effort on their part. This enables hotel chains and other travel providers to offer website experiences that encourage trial, drive higher guest engagement, and engender loyalty; all of which in turn drive incremental bookings and increased revenue.