TOWNE, INC.
SANTA ANA, CA

You have a goal, a target customer, and actions you want them to take. So when it’s time to convert what you know into an integrated direct marketing program, you need a partner with the power to make it happen. Towne AllPoints is that partner. We have the technology and in-house experience to help you design the perfect mix of media to create a hard-hitting campaign. We’ll engineer your campaign in a way that keeps it economical without compromising quality. SnailWorks™ Mail Tracking builds the intelligent mail barcode (iMb) for each record in your mailing. One element of the iMb is a unique sequence number. As mail travels through sorting equipment at various USPS processing facilities, the mail pieces are scanned, capturing the unique sequence number (as well as the mailer ID, Service Type, processing facility, operation number and processing date and time). The Postal Service “shares” this data with SnailWorks™ and SnailWorks™ in turn provides reporting on the scans. Q6. What types of mail is SnailWorks able to provide tracking services for? The SnailWorks™ reports provide mail tracking information by geography cross-tabbed by scan date. Each report allows users to drill down from the USPS Postal Area to the individual mail piece; counts are reported both by day and cumulative total. You are able to select the report type by selecting from the options listed in the drop-down menu located in the upper right-hand side of the reports dashboard. Results may be viewed for “first scan” activity, “last scan” activity or “delivery date” (see A2 for a description of each type scan). Select the scan type activity from the drop-down menu located to the left of the report type menu. They are not. The SnailWorks™ Forwarded and Returned mail reports provide data for mail pieces that are redirected in the postal system to an address other than the one originally placed on the mail piece. SnailWorks™ is also able to manage your ACS reporting data and provide reports for address changes and undeliverable mail reported through the USPS OneCode ACS program. Please feel free to contact us if you have any questions regarding our services and how we can help your direct marketing campaign be a success. Please feel free to contact us if you have any questions regarding our services and how we can help your direct marketing campaign be a success.