THE STRATEGIC FINANCIAL ALLIANCE, INC.
ATLANTA, GA

You have growth objectives, just like your clients do. Partner with us to achieve them. At SFA, you find a team of highly-experienced staff who know and understand you and your business. They, and you, are empowered to run your business your way, to be independent your way. With SFA, you have access to an extensive and diverse selection of carefully vetted investment and insurance solutions, robust technology, and a wide range of practice management resources. You also have the support of a community of advisors who, like you, are passionate about helping their clients achieve their financial goals. At SFA, you find a culture of sharing, learning, and networking. SFA was founded in 2003 by a group of advisors and industry leaders who fully appreciated and saw the need for a firm that would support true independence for its advisors. The founders wanted to provide a home for themselves and for others who were passionate about their clients and about their own independence. These ideals still hold true, and many of these founding members are still with SFA today, more than ten years later. SFA recognizes that being independent shouldn’t mean being alone. You have many opportunities for sharing of ideas and best practices, whether virtually or in person. You will see SFA as more than a firm; SFA is a community. Let SFA Help You Grow Your Business: You want to run your business your way and rely on your firm to support your goals just as you support your clients’ goals. You can count on SFA to provide the tools, the service, and most importantly, the community that will enable you to be truly independent, but never alone. Your business model works for you and your clients. At SFA, you'll find the support you need, whether your business is commission-based, fee-based, or a hybrid model. Learn more about the flexibility we offer.