THE PRACTICE, LLC
APOPKA, FLORIDA

Over the past 25 years, Jay Geier has been perfecting a business model that has led to the success and growth of thousands of practices worldwide. Jay was born in Madison, WI, to a middle class family, but always had big dreams and aspirations. Even as a 14-year-old boy he was ambitious and creative. He knew what he wanted and didn’t mind working hard to get it. “When I got cancer I simultaneously found out I was spending more than I was making. I had to go through chemotherapy and didn’t have money to pay my bills. It was a pretty low time for me.” “I started doing calls into the different locations to see what the staff were doing, and they were horrible!” Jay then decided he needed to figure out a way to get the people answering the phones to schedule more New Patients. “I KNEW AT THAT POINT THAT SOME DAY I’D HAVE A BUSINESS THAT DOES NOTHING BUT TEACH DOCTORS AND STAFF THE FORMULA FOR SCHEDULING MORE NEW PATIENTS. I JUST KNEW IT WAS THE RIGHT THING TO DO.” in 1995 with the sole purpose of helping Doctors turn their practices into very successful and profit- able businesses by leveraging an asset that already exists within their practice – their staff. Today, the Scheduling Institute is the 7th fastest growing company under $50 million in the state of Georgia and serves Dentists and other medical practitio- nersthroughouttheworld. the Dentaltown Townie Choice award 3 years in a row. The company continues to provide unprecedented results and value to their clients and their staff. My last blog post in this series talked about “finding your genius” — that area where your excellence and your passion collide. People in business for ourselves get confronted with this challenge more often than others — is my genius the about what you do, and all the services you provide through your Practice (and not just you personally). You love offering those services to as many people as possible (in other words, generating new patients), and constantly expanding on your services and products. Well, what do you know?! That’s marketing! For others of you, it literally is the physical act of delivering the service that most excites and stimulates you, and that you’re really good at. You seem to have “magic hands”… or an intuitive sense when working with patients. You love working with them on their treatments and coaching them. You know you’re making an impact on the patient’s life by actually “doing” the clinical work that you do, as expertly as you do it. at new business generation — at reaching out and bringing in new patients. You have to find someone as passionate as you are about building your business.   RITZ-CARLTON HAS BECOME A LEADING BRAND IN LUXURY LODGING by rigorously adher- ing to its own standards. It is the only ser- vice company in America that has...