THE LAREDO GROUP, INC.
WEST PALM BEACH, FLORIDA

Selling Solutions Beyond Products and Services In-depth coverage of all components, standards, best practices, terminology needed to sell or buy digital media, including video, mobile, social and programmatic. Instructor led and on-demand webinars An interactive and Internet advertising pioneer with more than 25 years in the digital media industry, Leslie has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell digital media. Leslie has consulted with start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers. Her consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, and media buyers and planners. She has worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams on how to plan, buy and sell digital media. Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasingly required to keep and acquire clients. A respected management, marketing, business and product development consultant to the online, entertainment and mass-media industries with over 30 years of industry experience, Jeff joined The Laredo Group as CEO in 1998 and has since led the company through significant growth in revenue and profit through both acquisition and expanded and enhanced product offerings. Jeff has provided consulting services to start-up and Fortune 500 companies alike and his expertise in developing business plans and digital marketing strategies has made him one of the most desired consultants in the interactive industry. He has been instrumental in making The Laredo Group the most sought after and renowned training organization in interactive media. Selling Solutions Beyond Products and Services In-depth coverage of all components, standards, best practices, terminology needed to sell or buy digital media, including video, mobile, social and programmatic. Instructor led and on-demand webinars Headquartered in the West Palm Beach, Florida area, the Laredo Group is available for advertising consulting and general sales training across the U.S. and around the world. Contact us today to see how we can help you succeed in improving your ROI.