THE COCA-COLA COMPANY
ATLANTA, GA

Company dove headfirst into the unchartered waters of brand journalism by reimagining our corporate website as a dynamic digital magazine and owned media channel. Inspired by leading online publishers and powered by social media, the pioneering storytelling brings the compelling stories behind our company and brands – who we are, what we do and why we do it – to the forefront through a digital publishing experience designed to inspire, educate and provoke action. We made this big bet in digital content because we believed – and still believe – that authentic stories matter, that exceptional writing and visuals win the day, and that building a global digital newsroom and real-time PR tool could transform how we engage with all readers – fans, employees, stakeholders, critics and more. In addition to in-depth, magazine-style feature stories brought to life with compelling photography, video and audio, Journey also includes eye-catching infographics and user-generated content (UGC). And while our site continues to house corporate content such as a press center, company reports, investor information, job postings and executive bios, our design and editorial focus more closely resemble a digital magazine than a company website. news, bringing to life the stories bubbling just beneath the surface of our brands and business. We amplify – and add an editorial voice to – our marketing campaigns and sponsorship assets. We champion our culture, humanize our company, and find fresh ways to tell our sustainability and innovation stories. We celebrate our past, present and future. And we capitalize on pop culture moments and real-time opportunities. and Coke were the same drink. The company also introduced the Sprite Boy character at this time. (12) “Travel Refreshed” — 1949. Although this painting does not clearly show eight reindeer, the reference to the well-known team from Clement Clarke Moore’s poem 'Twas the Night Before Christmas is obvious. Again, Santa has some help from the Sprite boy in this piece of art. (15) “Sparkling Holidays” — 1956. This Santa artwork is a cleaned-up version of the 1953 painting. Santa's work bench and other helpers were removed. This painting was produced by a new advertising agency for Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake , we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.  The fairlife® brand is owned by fairlife, LLC, our joint venture with Select Milk Producers, Inc., and fairlife’s products are distributed by our Company and certain of our bottling partners. , Waller – who was the founding chair of Coke’s Women’s Leadership Council and helped develop its Women in Leadership Global Program, shared lessons learned throughout her 31-year career with the company. Here are few highlights: “I would tell her to allow herself to dream and figure out what makes her happy. Take jobs that she enjoys, but always strive to learn new things... Creating relationships is invaluable and can lead you to places you can't even dream about. Learning new things and meeting new people have helped me to get where I am, and are a great recipe for anybody.” On the need for women in business to proactively pursue career opportunities: Company… it would take my breath away to know they were talking about me. In many ways, I do step back and realize how far I’ve come and how amazing it is, but I can’t dwell on it because I have stuff to do.” If you submit any Personal Information relating to other people to us or to our service providers in connection with the Sites, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy. We and our service providers may collect Personal Information in a variety of ways, including:  :  If we are able to identify you as a user of a mobile app, we may, for example, link your activity with 's mobile applications. 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