THE APPEL SHOP LLC
MONTICELLO, FLORIDA

THE APPEL SHOP LLC, Monticello

This is the story of The Appel Shop. To read about our family, click my profile (Tyler Appel). THE APPEL SHOP: I (Tyler) started doing woodworking as a hobby and just built stuff for our own house. I loved it and it was basically like therapy for me, as the career I had before this was pretty high-stress. I now do all my own designs, but I initially followed plans I found online and and would change the colors or dimensions to my own needs. I posted the things I made on my personal Facebook page and people started to ask if I could build them various things. Somewhere around this time, the job my wife and I worked at together reached a point where we both realized it was no longer healthy for us to continue working there and have a family. Our oldest, Charlee, was almost 1 and we weren't being the parents we wanted to be. So we took a step of faith/foolishness and quit that and left everything. We moved in with family and it was pretty rough and humbling for a few months. I was putting resumes out and ended up with a few job offers over several months. None of them felt right, but I felt like I needed to take something as I had a wife and baby to support. Lindsey graciously pushed for me to hold out a little longer so I didn't end up miserable again like I was at our last job. During this time I continued to build things both for fun and as people asked me to. Eventually it got to a point where there were so many orders just from friends, family, and their friends/family that I kind of had to either stop taking orders or start pursuing it a little more full time. I chose the latter and created my business Facebook page. That was pretty successful and I sold quite a bit more through there. At this point I still didn't think I could make enough money from it to survive and I was still thinking it was just something I was doing in the interim time while I waited for the next thing. The "next thing" wasn't presenting itself, however, so I decided to put more faith and effort into The Appel Shop. I expanded to Etsy with just a few of my designs that were easier to ship. I started out thinking Etsy would simply supplement my local sales, and it did for a time. Then one day I had jury duty and never ended up getting selected, so I was stuck in a room with wifi for an entire day with my computer, and for the first time I actually put some time and effort into my Etsy page and even listed out 4 or 5 larger items. That was the turning point. All of the large items sold within a week and my small item orders started picking up as well and I started getting a little more excited. In November of 2014 someone contacted me about a large order and I ended up building 45 wood chalkboard boxes/crates for a company in L.A. That was the start of the deluge. I then sold well over 100 items in December and I FINALLY realized this all had A LOT of potential. 2015 was pretty great and I steadily grew, sometimes a little, sometimes a lot. By August I was doing twice as much as what I had been doing just a couple months previously. I've now shipped over almost 2000 items all over the country, I'm in my own workshop space, and I have some folks working for me. It's been a wild ride and I've worked far too many hours for a good while now, but things feel like they are finally settling down somewhat and I'm getting the hang of it. There are additional avenues of sale opening that I'm pursuing, as well as trying to focus on getting new products up here on Etsy and figuring out how to get everything to run a little more smoothly. I've basically been underwater for 17 months or so now and am hoping to get things figured out so I can get some air (and focus on internal organization and systems to continue moving forward and getting bigger).

KEY FACTS ABOUT THE APPEL SHOP LLC

Company name
THE APPEL SHOP LLC
Status
Active
Filed Number
L15000153670
FEI Number
47-5080091
Date of Incorporation
September 8, 2015
Age - 9 years
Home State
FL
Company Type
Florida Limited Liability

CONTACTS

Website
http://theappelshop.com

THE APPEL SHOP LLC NEAR ME

Principal Address
765 E Washington St,
Monticello,
FL,
32344,
US

See Also

Officers and Directors

The THE APPEL SHOP LLC managed by the one person from Monticello on following positions: President

Tyler Appel

Position
President Active
From
Monticello, 32344





Registered Agent is Tyler Appel

From
Monticello, 32344

Annual Reports

2023
March 6, 2023
2022
March 22, 2022