SUCCESS MEDIA SOLUTIONS LLC
HOLLYWOOD, FLORIDA

3 Lessons Business Owners Can Learn From Donald Trump’s Presidential Campaign No matter your political affiliation, it’s hard not to notice Donald Trump’s audacious 2016 presidential campaign. Whether he’s making disparaging remarks about immigrants, or insulting fellow republican candidates, Trump continues to dominate the recent 24-hour news cycle. You don’t have to agree with Donald Trump’s politics or cartoonish rhetoric to learn a few valuable lessons in entrepreneurship and business. Anyone who’s ever seen or heard Donald Trump knows that he’s never shy about telling you how rich he is, all the while singing the praises of his own greatness. And though his style is extreme, having confidence in your ability as a business owner is an undeniable quality to possess. The lesson — If you’re not exhibiting absolute confidence and belief in your own product or service, no one else will. “When Mexico sends its people…they’re bringing drugs, they’re bringing crime. They’re rapists,” were the remarks made by Donald Trump a few days ago. And just to clarify, I neither agree with nor support those statements. However, I’d like to examine how Trump reacted to a firestorm of criticism, from both the mainstream media and his business partners. Everyone from Macys to NBC-Universal repudiated Trump after his remarks, which cost him millions of dollars in business deals. Yet, he’ll be the first to tell you that was a small price to pay to stand up for what he believes in. The lesson here is About a decade ago, when I was doing market research for the car dealership I founded in 2003, I spoke to an associate who tried and failed at his own dealership in the same location. He proceeded to give me a million reasons why I shouldn’t start my company, and that if I did, I would fail just like he did. We had a spirited debate; I reminded him of my extensive finance and management experience in the automotive industry. And this experience is what would make me successful in the areas where he had failed. Trump isn’t just pushing back on his critics verbally; he’s funding his campaign with his own money. As of the date of this article, Donald Trump is leading the GOP in the polls. To this day, starting and subsequently selling my car dealership was the most educational and fulfilling venture of my professional career. The take away lesson — it’s not enough to just talk about what you’re going to do, you must invest in, and execute your plan. So the next time you hear Donald Trump make a ridiculous comment, remember, there’s a method to his madness. He didn’t build a billion dollar empire by not understanding business, and how to use the media to his advantage. Please Your Ultimate Video Production Solution Business Consulting and Strategy We conduct a full audit of your business and chart the course that will increase market share and profits. High Quality Video Production Your website is the online storefront of your business, we optimize and drive traffic to increase impressions. The CEO of Success Media Solutions Success Media Solutions was founded by Michael Watkins, a Caribbean-American business development expert, who started his career in banking and finance then moved on to the automotive industry. Watkins started an independent automobile dealership in Hollywood, FL, generating $2.1 million in sales in just its second year of operation. After completing a Music Business degree, as well as a Masters in International Business & Real Estate from FIU, Watkins, who is also a licensed realtor, sold the auto dealership and went into marketing and video production. His company has produced content and commercials for global brands such as The New York Times, Demand Media, local restaurant chains and law firms. Success Media Solutions also specializes in online marketing campaigns and Local SEO. Our mission is to help you visually tell your story and engage your audience. Thank you for trusting us with your business! Tatiana is a business law attorney specializing in contracts and negotiations. She has over a decade of experience helping companies achieve their goals. It is with great pleasure that we recently welcomed Bill Gates to our team of advisors at Success Media Solutions! For the past few years Success Media Solutions has produced all of our broadcast television commercials; we could not be more pleased! Their level of professionalism and innovation is cutting edge. It was a pleasure discussing ideas with you at the small business expo, I look forward to working with you. Video Marketing Ideas for Business