STRICKLAND ASSOCIATES, LLC
MAITLAND, FLORIDA

Strickland Associates, LLC, based in Winter Park, Florida, is a distinguished firm known for its leadership development programs. Founded by the fifth-generation Orlando natives Sid Strickland and his son Aaron, along with Jennifer Anderson, the company leverages their extensive experience to address the unique business challenges and opportunities within the Central Florida area. Sid Strickland brings over thirty years of expertise in executive-level leadership, having held senior roles across various industries including sales, operations, administration, human resources, and logistics. His notable achievements include serving as President of the Home Depot Supply Trade Division in Atlanta, GA, where he achieved industry-leading financial performance. He also contributed significantly to Hughes Supply's growth from $100 million to $4 billion in sales during his tenure there. Aaron Strickland, bringing a robust background from Hewitt Associates and internal roles at Hughes, specializes in HR and technical services. Jennifer Anderson enriches the team with over 25 years of combined experience in sales, marketing, and human resources. Her illustrious career tracks back to IBM with significant milestones including leadership roles at Booz Allen Hamilton Consulting and CRG Executive Search before taking on directorial responsibilities at Rollins College's Executive MBA program. Strickland Associates offers a suite of behavioral and skill assessment tools aimed at enhancing organizational talent management. Their flagship products, The Selling Skills Assessment Tool® (SSAT) and Customer-Focused Selling® (CFS), focus on selecting, engaging, and retaining top talent by identifying the right candidates for job roles and fostering sales effectiveness. The company operates as an FLAL corporate entity, incorporated in Florida on June 12, 2006, under filed number L06000059588. It maintains a mailing address at 2344 SHERBROOKE ROAD, WINTER PARK, FL 32792, with contact numbers including (321) 214-0887 and other associated lines for broader reach. Strickland Associates remains proactive in maintaining its corporate responsibilities as evidenced by the last annual report filed on February 5, 2024. Sidney J Strickland serves as a Director and offers strategic oversight to continue driving organizational success.