STRICKLAND ASSOCIATES, LLC
MAITLAND, FLORIDA

Strickland Associates is based in Winter Park, Florida. The Strickland’s are fifth-generation Orlando natives and business owners and are excited about serving a market we know and love. We’ve watched the growth, development, and change in our local culture over the years, and we have a thorough understanding of the unique business challenges – and opportunities – of the Central Florida area. When you engage our programs, you’ll have access to powerful tools that enhance the productivity and performance of your people and your teams. These tools are utilized in concert with Sid’s 30+ years of executive-level leadership experience and Aaron’s cross-functional HR and technical background. You simply won’t find anyone outside your organization more committed to seeing it grow and succeed! Sid Strickland has over thirty years of experience in leadership, business growth and development, coaching, mentoring, and training. He has had senior roles in sales, operations, administration, human resources, logistics, and more. Prior to founding Strickland Associates, Sid was President of the Home Depot Supply Trade Division in Atlanta, GA. There he and his team delivered outstanding annual operating performances that were significantly above industry norms. Sid was a Senior Vice President at Hughes Supply in Orlando before leaving for Home Depot. His tenure at Hughes resulted in a variety of major programs and advances, helping Hughes to grow from $100 million to $4 billion in sales. Prior to joining Strickland Associates, Aaron held HR roles at Hewitt Associates (now AonHewitt), a global provider of consulting, actuarial, and HR outsourcing services. Aaron then served in internal HR, first in Recruiting, then Learning & Development, designing and delivering internal courseware and managing a team of facilitators. He then joined the IS Technology Services division as a Technology Education Consultant, supporting global technology learning integration for the firm. Jennifer Anderson has over 25 years of sales, marketing and HR experience. Jennifer began her career at IBM in San Francisco in 1977, selling mainframes to IBM’s largest customers. After earning her MBA at Harvard, Jennifer had tenures at Booz Allen Hamilton Consulting in NYC, Cahners Exposition Group in Stanford, CT, and CRG Executive Search in Orlando. Prior to joining Strickland Associates, Jennifer served as Director of the Executive MBA program at Rollins College. Strickland Associates delivers powerful behavioral and skill assessment data to help you attract, select, engage, and retain top talent. Our suite of assessment and training tools identifies the right person for the job, develops future organizational leaders, and provides sales and influence training to drive results. Products The Selling Skills Assessment Tool™ (SSAT) Customer-Focused Selling™ (CFS)