STRATEGYN, INC.
SAN FRANCISCO, CA

Strategyn is awarded its 6th patent, 8,494,894, which integrates jobs-to-be-done theory and the ODI process into an enterprise solution that guides strategy and innovation decision making. Strategyn is awarded its 5th patent, 8,214,244, for inventing a method to size markets and price products based on what customers are willing to pay to get a job done. Strategyn forms a new start-up venture with a Fortune 100 company to bring a disruptive product to market. Strategyn serves as the company's founding CEO and innovation team and uses the ODI process to create the investment thesis, drive product development, and launch the product. Strategyn files for 4 additional patents on its innovation process, extending its reach into strategy, market sizing, pricing, concept testing, ideation, messaging and outcome gathering. Strategyn’s first track record study reveals that its Outcome-Driven Innovation process has an 86% success rate, which is five times the industry average. Strategyn uses ODI to help Johnson & Johnson’s Ethicon Endo Surgery create the harmonic blade. The product wins the prestigious Edison Gold Award for innovation. Harvard Business Review publishes Ulwick’s article, “The Customer-Centered Innovation Map”, which explains Strategyn's method for mapping the job-to-be-done and how Strategyn uses that information to drive the innovation process. publishes Ulwicks article, “Giving Customers a Fair Hearing”, which explains why Strategyn's method for capturing customer needs is superior to traditional methods. Strategyn is awarded patent number 7,340,409 for a computer based process for strategy evaluation and optimization based on customer desired outcomes and predictive metrics. a best-selling business book that explains what the Outcome-Driven Innovation process is, how it turns the jobs-to-be-done innovation theory into practice, and how Strategyn uses it to drive corporate innovation. Strategyn introduces the Opportunity Landscape, a visual map that shows the degree to which a market is under- or overserved. Strategyn uses the landscape to help companies formulate successful innovation strategies and enhance the innovation process. Strategyn continues its string of successes with new products and services created for companies and organizations that include Kroll Ontrack, Microsoft, and Bosch. Medical device company wins at innovation Our innovation consulting services include ODI-based research, market and product strategy engagements, workshops, training, support, customized innovation programs, and more. Market and product strategy Using ODI-based research, our innovation consultants discover hidden segments of opportunity. We use these insights to formulate market strategies that drive short-term revenue gains and product strategies that build customer loyalty and drive future growth. Look at your market through a jobs-to-be-done lens and see the strengths and weaknesses of the competing products. Learn who gets the job done best. Get acquainted with Strategyn and our approach to innovation. See your markets through a new lens and understand your customers’ needs at a new level. Subscribe to Strategyn's innovation newsletter Medical device company wins at innovation Our innovation consulting services include ODI-based research, market and product strategy engagements, workshops, training, support, customized innovation programs, and more. Market and product strategy Using ODI-based research, our innovation consultants discover hidden segments of opportunity. We use these insights to formulate market strategies that drive short-term revenue gains and product strategies that build customer loyalty and drive future growth. Look at your market through a jobs-to-be-done lens and see the strengths and weaknesses of the competing products. Learn who gets the job done best. Get acquainted with Strategyn and our approach to innovation. See your markets through a new lens and understand your customers’ needs at a new level. Subscribe to Strategyn's innovation newsletter Over the past 24 years, Strategyn has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of our success. We use it to help companies invent and launch breakthrough products and services. Learn how over two decades we have evolved the innovation process from an art to a science, and then contact us to discuss how we can help your company grow.