STAR GROUP INTERNATIONAL, INC.
WEST PALM BEACH, FLORIDA

I began StarGroup International, a public relations, marketing, and custom book publishing company in West Palm Beach, over 25 years ago and I love what I do.  Integrating my creative aspirations with business instinct, I designed and marketed a line of costume jewelry at age 17 with a cottage industry of 15 employees, later, authoring a national syndicated cooking column and newsletter, and founding a state wide commercial real estate company. My path to marketing and media was a natural progression, but my introduction to the field of book publishing was the result of my passion for books. A true bibliophile, I began studying the world of publishing and book production. As a storyteller, I love helping people craft their own story, brand their products, and promote themselves in unique ways.  StarGroup International effectively accomplishes this with custom books, videography, photography, social media, and compelling communication. .  We listen to our clients’ knowledge, passion, and objectives in order to help them define, craft, and imprint their message through the most effective mediums to reach their target audience. We are the recipient of many state and national book awards for our custom books that tell a clients story, convey their expertise, and define their purpose. Branding a person or a business requires consistency across channels and an authenticity in the content.  We listen to our clients to understand their goals and then determine what message will resonate with their audience and how best to reach them. Branding a person or a business requires consistency across channels and an authenticity in the content.  We listen to our clients to understand their goals and then determine what message will resonate with their audience and how best to reach them. Social Media has become an essential element of marketing a business today; a way of communicating with prospects and clients that is more personal and targeted than traditional marketing.  Businesses are expected to engage with social media, but if there is no planned ongoing “campaign” or consistent voice, the efforts are often wasted. Social Media has become an essential element of marketing a business today; a way of communicating with prospects and clients that is more personal and targeted than traditional marketing.  Businesses are expected to engage with social media, but if there is no planned ongoing “campaign” or consistent voice, the efforts are often wasted. The importance of professional videography in business development and marketing is growing every day.   Consumers are demanding engaging, informative, and even entertaining video content to showcase products or services, or to illustrate expertise through vlogs, social media clips, workshops, or seminar presentations. Positive publicity and media coverage is a holy grail in business.  Print, TV, radio, and online broadcasts reach the masses and can impact your brand awareness and sales exponentially. Positive publicity and media coverage is a holy grail in business.  Print, TV, radio, and online broadcasts reach the masses and can impact your brand awareness and sales exponentially. We want to help you promote your beautiful destination through a variety of marketing and promotion initiatives, utilizing a souvenir book as the cornerstone of our program.  Your book will showcase the beauty of your location and will be a keepsake book that keeps your story alive for years to come. A website is the digital equivalent of your business card, your portfolio, your biography, and your professional references all in one place.  An ideal website is easily navigable and brings together copy, images, video, audio, blogs, tutorials, white papers and client endorsements to create a cohesive picture of your company, giving prospects confidence in your capabilities and the desire to pick up the phone and call you.