SPANX, INC.
ATLANTA, GA

SPANX, Inc., founded by Sara Blakely in Atlanta, Georgia, is a pioneering leader in the shapewear industry, known for its innovative and transformative products. Since its incorporation on January 14, 2014, under company type FORP (Foreign Operating Representative) with filing number F14000000212, SPANX has expanded its range beyond body-shaping hosiery to include a diverse portfolio of intimate apparel. The brand gained significant recognition in the mid-2000s when high-profile endorsements from celebrities such as Gwyneth Paltrow and Oprah Winfrey propelled its products into popular culture. Oprah's statement on her show in May 2006 about exclusively wearing SPANX further cemented their appeal. SPANX is acclaimed for its Mama SPANX pregnancy line, featuring pioneering items like the legband-free, mid-thigh Power Panties, and All the Way Full-Length Pantyhose. The brand also introduced Bra-llelujah®! Underwire bras, becoming a top-selling bra in retail outlets nationwide. In addition to expanding its women's line with innovations such as Hide & Sleek and Slim Cognito shapewear, SPANX has successfully ventured into men's compression undershirts, demonstrating the brand's commitment to inclusivity. The launch of Shaping Denim further extended their product offerings. Significant milestones include opening the first standalone SPANX store in Tysons Corner, Virginia, and establishing a presence at Bloomingdale's 59th Street in New York City, enhancing direct consumer engagement. Based at 3035 Peachtree Rd, Suite 200, Atlanta, with contact numbers (888) 806-7311 and (888) 706-7311, SPANX continues to innovate under the leadership of President Caroline Whitton and CFO Martin Elliott. Their annual report from April 24, 2024 indicates robust operational standing. Philanthropy is integral to SPANX's ethos. The company emphasizes giving back through initiatives like building homes, funding educational programs, donating significantly to Oprah Winfrey's Leadership Academy in South Africa, and launching Leg-UP to support female entrepreneurs. The mission of SPANX extends beyond fashion; it aims to empower women globally by enhancing their confidence and well-being through innovative design and supportive philanthropy. The brand remains steadfast in creating a more empowered society, one woman at a time.