SMS LODGING LLC
MIAMI, FLORIDA

Founded in 2010, SMS Lodging LLC has grown into a key player in the hotel industry by strategically investing in underperforming assets with the goal of transforming them into profitable ventures. This approach has allowed the company to double its portfolio yearly over the last five years, covering everything from boutique full-service hotels to more modest limited-service accommodations. At the helm is a leadership duo known for their rich experience across hospitality and commercial real estate sectors. Jesper Arnoldsson, one of the co-founders, has an impressive background as the former Director of Entertainment/Revenue Management at the Venetian Palazzo Resort Hotel Casino in Las Vegas. He holds an MBA from Cornell University ESSEC Graduate School of Management and is well-regarded for his expertise on dynamic pricing strategies, often sharing insights at major industry conferences. His counterpart, Gustaf Arnoldsson, brings a wealth of international business acumen acquired during his studies at Georgetown University. His career spans global accounting roles and senior responsibilities at Dresdner Bank in Ecuador’s Private Banking sector after which he delved into real estate development and management, including leading the Facilities department at Gator Investments. With its base in Miami-Dade County, Florida, SMS Lodging was incorporated on July 27, 2016. It maintains a mailing address in Miami and operates under FEI Number 81-3384653. Interested parties can learn more about their latest developments through their website at smslodging.com. Committed to corporate transparency, the company filed its annual report on April 2, 2024. Jesper Arnoldsson continues to play a pivotal role as an Authorizing Officer, steering the strategic vision and operations with a focus on delivering strong returns for stakeholders.