SMART ADVANTAGE, INC.
JUPITER, FLORIDA

Smart Advantage, Inc., based out of Jupiter, Florida, was founded by Jaynie L. Smith and stands out as a top-notch consultancy focused on helping businesses identify what makes them stand out in the eyes of their customers. Their mission is really about ensuring companies' unique offerings are noticed and appreciated by those they serve. Jaynie isn't just an expert; she's written books that hit bestseller lists, speaks at international events, and oversees Smart Advantage as its CEO. Her deep dive into competitive strategies dates back to two decades in corporate consulting. She shares her insights through bestselling books and engaging workshops on both sides of the North Atlantic. The team includes Craig Mowrey, who spearheads the delivery of these workshops to top industry groups, ensuring that cutting-edge strategies reach key audiences. Then there's Brian, who adds his magic touch with remote consulting services, delving into market analytics and the competitive landscape like a pro. Kim keeps things running smoothly on the inside, expertly managing financials, HR, accounting, and day-to-day admin tasks. This strong support system means Smart Advantage can keep its focus sharp and effective. Hailed as the sole exclusive provider when it comes to marketing consultancy, Smart Advantage has made waves in major publications like Entrepreneur and ABC World News, highlighting the importance of communicating a business’s true value over just competing on price. With their vision for reshaping competitive success through strategic communication, Smart Advantage keeps broadening its reach beyond borders. Their approach resonates across industries and continues to earn them spots among influential circles globally.