SIMONIZ USA, INC.
BOLTON, CT

Simoniz® USA, Inc., headquartered at 201 Boston Turnpike in Bolton, CT, is a prominent player in the automotive care industry, renowned for its innovative range of car wash and detailing products. Established originally in Chicago by George Simons in 1910 as America's first car wax company, Simoniz has ascended to become one of the most advertised brands in the market, with a significant history of pioneering advancements. Throughout its corporate evolution under different ownerships and divisions—from Morton International to Union Carbide to First Brands Corp.—Simoniz consistently expanded its product offerings from waxes and cleaners such as Vista One-Step Cleaner/Wax to cutting-edge solutions like Master Wax-Detergent Proof and Smooth-Pre Softened products. In 1997, a strategic purchase by Syndet Products, subsequently renaming the company Simoniz® USA, Inc., positioned it strongly within the national arena of car wash distribution. Known for trailblazing innovations in car maintenance and detailing, Simoniz patented revolutionary applications like the Tire Shiner tire dressing machine in 2000. Its collaborative venture with marketing giant Billy Mays in 2006 led to the success of its 'As Seen On TV' Fix It products. The introduction of GlassCoat™ in 2007 marked a breakthrough in durable ceramic coatings, and Simoniz's strategic acquisitions in the professional car wash sector further cemented its leadership status. With a consistent focus on serving various industries beyond automotive—from corporate to janitorial markets—Simoniz® products are built for excellence. This ethos is underscored by ambitious expansions such as the launch of Simoniz Hot Wax in 2011, establishing it as a leading brand in professional car care solutions. As it stands today, registered in Florida with its status documented on April 9, 2024, under filing number F17000002878 and affiliated Fei Number 06-0775898, the company's leadership includes William M. Gorra as President, Mark E. Kershaw as Treasurer, and Christine M. Brunette-Gorra as Secretary.