SIMMONS RESEARCH LLC
NEW YORK, NY

Simmons Research is the leading source of cross-channel consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands. Simmons Research is one of the oldest and most respected authorities on consumer behavior. The company was founded as W.R. Simmons & Associates Research in 1952 by Willard R. Simmons, who designed the magazine industry's first syndicated audience research study. Since then, Simmons has been at the At Simmons Research, we believe that great solutions and insights start with the best measurement possible. We use a measurement science approach – the intersection of measurement technology and measurement methodology – and challenge the notion that we need to create the data needed to answer today’s consumer marketing media questions. Our experience and expertise defines when we need to collect data using any number of collection methodologies and technologies, from traditional surveys to passive detection. We also recognize that numerous data sources exist, such as the enormous amount of online revealed information about what people do, what they think, and what they say; we know that they were often not intended for high quality consumer and media measurement, so they definitely do not have all the answers we seek, nor are they of sufficient quality. For more than 60 years, advertisers, agencies and media companies have relied on Simmons’ rich demographic, psychographic, attitudinal, intent, and behavioral data to drive advertising buys, consumer product development, and media programming decisions. Andrew is known for being a business leader who brings creative solutions to clients and his own teams. Prior to Simmons, he spent more than seven years at Nielsen, where he was Chief Revenue Officer at Nielsen Catalina solutions and where he ran Nielsen's Digital organization. Notably, during Andrew's Tenure, Nielsen became a leader in Digital media and measurement, launched new products like Digital Ad Ratings and the Nielsen Audience Segments and acquired eXelate and Vizu. Gerry Dirksz is Chief Operations Officer at Simmons Research. His team is responsible for sample design, sample selection, respondent acquisition and data collection. Gerry is a dynamic and versatile research professional with over twenty years of experience in the media research industry. Prior to joining Simmons, Gerry held critical research leadership and process improvement roles at Univision, comScore, Nielsen and Ernst & Young LLP. Kalyan Lanka Heads up product innovation and strategy for Simmons Research (formerly part of Experian Marketing Services). Kalyan is responsible for product management, product marketing and strategic partnerships. In his role, his team focuses on cutting edge innovation in cross-channel consumer and media research. His team is also responsible for designing and executing corporate strategy. Prior to Simmons Research, Kalyan was the Head of Product & Strategy at Lotame, a Data Management Platform. Kalyan was responsible for Lotame’s product strategy and roadmap. His primary focus was creating a unified data management platform that showcased the value of data and uses beyond audience targeting. Prior to Lotame, Kalyan was Director of Product Management at comScore where he managed their International product management team responsible for product strategy and development in Europe, Asia and Latin America. Kalyan holds a Masters from Duke University and a Bachelor of Technology from Indian Institute of Technology (IIT) Madras. As Chief Client Officer, Jackie spear-heads Simmons' client first strategy. Leveraging over 15 years of experience in the market research and client service space, Jackie brings together both the syndicated and custom sales teams as well as the client engagement team to foster integrated and comprehensive client relationships. Prior to joining Simmons, Jackie was the Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates where she focused on finding ways to highlight and integrate the value of social media and text analytics for clients. There she helped companies maximize the value of social media in their relationships with their customers from both the marketing and service sides. Her work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Before joining J.D. Power, Jackie was a Senior Analyst at Forrester Research. As an award-winning expert in the field of consumer technology adoption, especially Millennials, she was cited in a variety of publications from The New York Times to The Wall Street Journal, online sources such as Mashable and ReadWriteWeb and contributed to the books, Marketing to Millennials and Groundswell. Prior to her work as an analyst, Jackie led Forrester’s global consumer research group, Consumer Technographics. As a research expert and innovative strategist, Jackie has spoken at and keynoted a variety of industry events. She holds an M.S from Boston University and a B.A. from Boston College. As Chief Scientist, Steven Millman oversees a strong measurement science team responsible for creating advanced techniques to combine measurement technology and methodology. Throughout his career, Steven has maintained a focus on quantitative and statistical analysis, survey, research design and other applied research techniques. Prior to joining Simmons, Steven was Senior Vice President for Research at comScore, where he led the ad effectiveness line of business, along with all custom survey work, combining self-report with behavioral data. Alan Resneck, CFO at Simmons Research, is a CPA and with over 25 years of experience in finance and accounting. His most recent position was CFO at AlphaImpactRx, a primary research firm to the pharmaceutical industry, which was recently sold to IMS Health. His other experience includes executive-level finance positions at Trion, Inc., XOS Technologies, People 2.0 and V-SPAN.