SIMMONS RESEARCH LLC
NEW YORK, NY

Simmons Research LLC is a premier provider of cross-channel consumer intelligence, renowned for its comprehensive analysis of American consumer psychographics, preferences, attitudes, and media behaviors. Leveraging advanced measurement sciences, Simmons fuses survey data with passively collected information to offer unparalleled insights. With over six decades in the industry, Simmons supports leading brands, agencies, and media companies by delivering measurement across more than 60,000 consumer elements, which includes tracking major media, thousands of attitudes, opinions, product categories, and brands. Established as W.R. Simmons & Associates Research in 1952, Simmons has become one of the most respected authorities on consumer behavior. Its legacy began with pioneering syndicated audience research for the magazine industry. Positioned strategically at the intersection of measurement technology and methodology, Simmons challenges conventional practices by optimizing data collection methodologies. This innovative approach facilitates high-quality measurements essential for effective consumer marketing media decision-making. The company emphasizes both rich syndicated insights and tailored solutions, ensuring it remains a trusted resource for advertisers, agencies, and media companies for over 60 years. Its robust team, including leaders like Andrew, who has significantly advanced digital media measurement; Gerry Dirksz, responsible for the strategic operations of sample design and data collection; Kalyan Lanka, driving product innovation and strategy; Jackie, championing a client-first approach; Steven Millman, leading cutting-edge measurement science techniques; and Alan Resneck, steering financial strategies, underscores Simmons' commitment to excellence. Simmons Research LLC is officially incorporated in Florida, with its principal mailing address located at 85 Broad Street, Floor 20, New York, NY. The company remains actively compliant, evidenced by filings such as M16000001078. For further insights into consumer behavior and media measurement innovations, visit [simmonsresearch.com](http://www.simmonsresearch.com).