SEO SPORT LLC
VENICE, FLORIDA

Google Analytics V5 begins rolling out in beta today. Logins will be added to the beta over the coming weeks. Major functionality is unchanged, but the layout, location and naming of various reports is different and (hopefully for most people) more logical. If you want to use it you'll need to accept that this is an unfinished product and some features will still only be available in the main version. You can then still choose "view full report" to see more, where you will see the exact same report in either the current version or the new version, with the new layout making it a bit easier to find certain features. Google have revamped their dashboards to try to provide better functionality. A widget lets you select a visualisation type, metric, and dimension. By putting together the best visualisations for each data type (and choosing what is important to you) you can customise the front page to quickly show you the features that are most important to your business. The major issue with these dashboards still stay: they encourage you to get trapped by red herrings. By not making all kinds of data seem equally important it's easy to get sidetracked. You should never have data simply presented to you in this way, you need to specifically sit down and think about exactly what data you want to see, the best way to see it, and then go looking for it. GA is great for actually digging in and analysing your data, but it's not a well-rounded dashboard. We recommend using a third party provider for this. Overall, Google Analytics V5 is not an entirely new product, it does however represent a victory for logic. Most functionality is improved to allow for more intuitive navigation. The visualisation of some reports is also improved so that non GA-geeks will find data more quickly and easily. In all likelihood some of the biggest improvements will be on non-cosmetic issues that will unfold as we get more accustomed to the new interface. These updates are great and all but understanding the limits of which you can use all that Google is offering with their Google Analytics product is another story! But you can read another