SENSING NATURE, LLC
SEMINOLE, FLORIDA

Sensing Nature, LLC is a company founded by Brian Lane and Jeanne Murphy with the mission to foster an appreciation for and understanding of the natural world. Situated in Seminole, Florida, the company offers various interactive workshops, ethical ecotours, and nature-related educational products such as laminated wildlife identification guides co-authored by Mr. Lane and his wife. Brian Lane is a prominent figure at Sensing Nature, LLC, serving as an award-winning and certified instructor for the University of Florida’s Florida Master Naturalist Program within Pinellas County. He is deeply involved in educating diverse groups including adults, teachers, youths, and families about environmental conservation and education. The company was intentionally named 'Sensing Nature' to encapsulate their philosophy on connecting people with wildlife through sensory experiences - seeing, smelling, hearing, touching, and tasting nature elements akin to the way animals interact within their environments. They advocate for enhancing our sensory awareness rather than relying heavily on modern technology when exploring outdoor settings. Operating under Florida Models Dos as a type FLAL company, Sensing Nature was incorporated on April 23, 2008. The mailing address is P.O. BOX 8042, Seminole, FL, and it can be contacted at (727) 397-2306 or (727) 391-8362. Their official website is sensingnature.com. Their activities are varied throughout the year, encompassing nature-related classes, trainings, programs, and ecotours. The organization recently underwent reinstatement on September 28, 2019, with its last annual report filed for the year 2024 on April 3, 2024. Officers and directors include Jeanne L. Murphy and Brian W. Lane as managers.