SEMILLA MULTICULTURAL, INC.
MIAMI, FLORIDA

, Semilla AD’s leadership duo, has blossomed into a seasoned team with a combined 25+ years of marketing experience to an upper-mobile Hispanic segment. Founder and President, Gabriela Alcantara-Diaz and Chief Creative Officer, Shirley Attia’s mission is to enhance the well-being of this diverse community with self-sustaining enclaves, thriving small businesses, second generation college educated households and dual-income earning families. This relationship has lasted for more than two decades. So what does this tell us about Semilla AD? That not only has the evolution of Hispanic America grown by leaps and bounds, but that our Florida based roots provided fertile ground for a platform to market to an ethnically-diversified, educated, upscale Hispanic segment. I had the priviledge of working closely with Gaby on the SE Toyota retail business. Simply put, Gaby is a brilliant strategist who can deftly weave a compelling story from complex reams of data. She combines insights about the brand, the consumer, the industry and the competition to reach a conclusion that logically and powerfully underpins a strategic platform. Gaby's powerful intellectual weight, charisma and gravitas always made her strategic positioning recommendations substantial and meaningful. Any company or enterprise would benefit greatly from Gaby's approach, vision and experience. Gaby is extremely proactive, making proposals and suggestions on a continuous basis-- many of them challenging current thinking or introducing an original angle to problem solving. She is a team player who is TOTALLY committed to getting the job done the right way, always keeping the consumer front and center. This is a smart, strategic thinker who adds value to the relationship starting day one. Orlando L. Alvarez, Jr. – SVP Strategy & Business Development, Sisters of Charity Health System Gaby is a brilliant Hispanic market strategist who understands the importance of data-based decision making. Her sweet spot: taking data, market intelligence and an expert understanding of cultural nuances and then developing robust communication strategies that garner results. Gabriela Alcantara-Diaz is extremely dedicated to her clients and it is great student of the brands she works with, which makes her an outstanding strategic advisor that provides marketing solutions that impact the bottom line. Gabriela is the ultimate strategist. She is constantly ahead of the curve moving to the next step in her mind. She continuously provides the 'why and also makes sure you understand it,' while simultaneously being an intricate part of the team and the process. Gabriela knows how to actively listen, intimately understand your brand, product, objective, while keeping your ROI as her North. She is always on the latest trends and revealing their relation to your product. Gabriela led our Advertising Agency team delivering excellent and effective campaigns for more than 18 years. We worked together during five of those years. Gabriela and her team will give you 100% - a great asset to have on your side. We tap into a collaborative network of senior level industry experts in order to provide our clients with the most effective marketing and branding communication. Our expertise includes a shared values approach by aligning how products and services can enrich the lives of the evolving Hispanic America. Semilla AD's leadership team, Gabriela Alcantara-Diaz and Shirley Attia, continue to cultivate meaningful consumer-brand relationships through a partnership lasting over two decades, which includes addressing the market's potential at the National Grocer’s Association, the Global Beauty Congress, International Cosmetic Expo, Worldwide Partners Global Tourism, SIAL Canada, ANA Multicultural Immersion Tour, AHAA and the Conference Board Program addressing Hispanics’ Impact on U.S. Business and Workforce and Advertising & Brand Impact. Agency currently serves as a board member and treasurer on AHAA and FIU President's Council. As an insights-driven agency, we provide strategic guidance to a new wave of marketers; catering to the needs of the affluent and middle-class Hispanic segments. Our primary focus is to cultivate client relationships at the strategic level by leveraging branding communications expertise in the CPG/food retailer, health care, telecommunications, financial and premium spirits industries. We are driven by our vision to collaborate with clients in interpreting insights to build meaningful and successful consumer brand relationships through Brand Management • Strategy • Retail Marketing • Transcreation • Creative • Public Relations • Advocacy • Social Media • Digital Media.