SEMILLA MULTICULTURAL, INC.
MIAMI, FLORIDA

Semilla Multicultural, Inc., headquartered in Miami, Florida, is a strategic marketing firm specializing in serving the affluent and middle-class Hispanic segments across diverse industries. Founded by Gabriela Alcantara-Diaz, Semilla AD has evolved into a seasoned team with over 25 years of expertise under its leadership duo, including Chief Creative Officer Shirley Attia. The company's mission, led by President Alcantara-Diaz and CIO Attia, is to promote the well-being of an ethnically-diversified Hispanic population. It focuses on nurturing self-sustaining communities, supporting small businesses, and empowering second-generation college-educated and dual-income families. Semilla AD has a noteworthy history dating back over two decades, highlighting its significant growth alongside Hispanic America. With a proven track record, Gabriela Alcantara-Diaz is celebrated for her strategic acumen in marketing to Hispanic consumers. Known as a brilliant strategist with deep cultural insights, she skillfully interprets complex data into actionable strategies that drive results. Semilla AD offers a comprehensive suite of services including brand management, strategy consulting, retail marketing, and digital media solutions. The company also maintains influential partnerships and actively participates in industry events such as the National Grocer’s Association and SIAL Canada, reflecting its commitment to staying at the forefront of market trends. Semilla AD's board comprises prominent members, including a position on AHAA and the FIU President's Council. The firm prides itself on providing tailored strategic guidance that enhances consumer-brand relationships across various sectors.