SELECT WATERWAYS LLC
LAKELAND, FLORIDA

While travel is a dream for many, it is our passion and our profession. Select Waterways was founded by Jim Lida, a former cruise line and travel industry executive, and Camilo Fontecilla, a world traveler born in Spain to Chilean parents and raised in America. As head of marketing for Cruise Lines International Association, he spearheaded consumer and trade marketing efforts, including agency membership and training, collateral production and development, trade advertising, e-marketing, and Web content. He re-branded the 31-year old association during a merger with another cruise industry association while launching a new membership category for individual travel agents. His marketing efforts for Port Everglades won the port several awards, including a Gold ADDY Award for a new print ad campaign, and more than tripled cruise revenues in a nine-year period. Lida’s other initiatives have included directing corporate communications and marketing for the Cruise Shoppes travel agency consortium. At Royal Caribbean International, he created the company’s award-winning first annual report and financial communications for a $300 million IPO. Lida started his career as editor of a marine magazine and as a freelance travel writer. Camilo Fontecilla began his career as a graphic designer specializing in logos, branding and polished, actionable marketing and sales products. He went on to conceive and oversee marketing activities for a 4-star Costa Rican resort that spanned a rebranding, implementation of a print advertising campaign and working with travel agencies throughout the country. While directing marketing at a classical touring theater company in Manhattan, he developed and implemented the non-profit’s combined marketing and sales strategy while overseeing public relations and coordinating marketing initiatives with more than 50 venues annually. Fontecilla brought his multilingual skills to use (he is fluent in English, Spanish, Catalan, and basic French) at the Embassy English Study Center, a private English language school chain for international students, for more than a decade. He managed four centers, rolling out several new customer-inspired products on the both the sales and operational sides all while working directly with students from China, Japan, Korea, Qatar, Saudi Arabia, Brazil, and an array of European countries. An avid traveler who hosted his own podcast, he most recently freelanced as a graphic designer of logos and marketing and sales collateral before co-founding Select Waterways. His personal touch is one of the reasons for the high customer satisfaction rate among our clients. Book your next river or small ship voyage with Select Waterways and discover our Insider Advantage. Please note we will ask you to reconfirm your contact information.