SANDLER ENTERPRISES, INC.
BOCA RATON, FLORIDA

Sandy Sandler is a marketing expert and creator of the Bowdabra® bow-making tool. Her products are designed to help the “creatively-challenged” create beautiful crafts, accessories, and home decor. For craft ideas, visit Sandy Sandler is a marketing expert and the creator of the worldwide best-seller, the Bowdabra®, a crafting tool that helps people make professional, hand-tied bows. Her products and supplies are designed to transform the creatively-challenged into creative pros. “The best way to be successful in business is to remain persistent, be unique, explore new markets, expand your network and perhaps, most importantly, never give up. If you’re willing to do what others are not, you’re that much closer to achieving your goal.” Upon graduating, Sandy started her career helping companies to develop export markets for their US made products. While achieving much success for her clients, she was approached by an importer to bring a very successful Venezuelan toy to the US market. The importer had tried for two years to sell the toy to the US market, but had failed. Sandy simply changed the packaging and the name, and when she introduced the “Klika” to the U.S. market, over 3 million Klikas sold in just nine months. After a few years developing a variety of import/export programs for companies, Sandy started Blue Zebra Corporate Gifts. Blue Zebra Corporate Gifts became Corporate Gifts, Inc.; a company that helped people launch their gift basket businesses from home. This venture is what lead her to develop the Bowdabra®. After a great deal of research, Sandy contracted a design engineer, and when finished, she had the Bowdabra, an inexpensive, “goof-proof” bow-maker that made a wide range of professional-looking bows. With the help of an angel investor, production began on the Bowdabra and Sandy prepared to begin presenting it to retailers. American retailers turned down the Bowdabra in favor of competitors’ bowmakers they admitted were inferior. Frustrated with paltry response by the U.S. market, Sandy headed overseas to market the product she so believed in. The Bowdabra began to sell container loads in Europe, Brazil, and Australia. Sandy decided it was time to bring the product back to the US! Sandy and her company, HPA Enterprises, Inc, are based in Las Vegas, Nevada, where Sandy shares a home with her beloved Husky, Vivee. In addition to marketing and performing demonstrations of her bow-making tool, Sandy is also active in the community. She loves volunteering for anything from habitat for humanity to Opportunity Village’s Festival of Lights. Bowdabra crafting products are owned by HPA Enterprises, a Nevada based corporation with USA and International distribution. Our founder and CEO is Sandy Sandler, the inventor of the original Bowdabra and bow wire products. The story of Sandy Sandler’s success as a product marketer begins in 1990, when she introduced the “Klika” to the U.S. market. Over 3 million Klikas sold in just nine months. It wouldn’t be so easy when she introduced her Bowdabra® a few years later, but Sandy’s faith and certainty in the crafter’s product kept her knocking on doors all the way to Australia before she got a distributor’s “yes.”After a few years developing a variety of import/export programs for companies, Sandy started Blue Zebra Corporate Gifts in 1990. A few years later, Blue Zebra Corporate Gifts gave birth to Corporate Gifts, Inc.; a company that helped people launch their own gift basket businesses from home. The kit included partnership with several hundred dedicated manufacturers, a book on starting a business, a book on creating gift baskets, and a few supplies to get started with – all for under $100.As you can imagine, a gift basket is not complete without a bow, and Sandy was having a hard time training people to hand-tie professional-looking bows. She wasn’t alone. When she attended gift and craft trade shows, Sandy recognized that the bow-tying workshops always drew crowds. However, despite the demonstrators’ best efforts, retailers as well as experienced crafters were still unable to create professional bows on their own. After a great deal of research, Sandy contracted with a design engineer and began working on the Bowdabra. When it was finished, she had an inexpensive “goof-proof” bow-maker that made a wide range of professional-looking bows. With the help of an angel investor, production began on the Bowdabra and Sandy prepared to begin presenting it to retailers. She was certain that retailers would love it – and they did; they just didn’t buy it. With other bow-makers on the shelves, craft retailers were unwilling to stock the Bowdabra – though they sung its praises. Frustrated with paltry response to the Bowdabra by the U.S. market, Sandy called upon her MBA in International Business and headed overseas. Sandy attended the Premier Trade Show, a Christmas-oriented show, in Frankfurt, Germany, where she approached ribbon manufactures with the Bowdabra. A Swiss ribbon manufacturer, the Kuny group, expressed interest in the bow-making contraption and suggested that Sandy join their booth at HIA Europe to demo the Bowdabra with their ribbons. They also promised to introduce her to their distributors. Sandy accepted the offer headed to Maastricht, Holland for the show. Bowdabra began to sell in Europe, Brazil, and Australia. Sandy decided it was time to bring the product back state side and created Nuvelle Crafts, LLC. In December of 1998, the Bowdabra debuted on QVC, selling as many as 11,375 units in 14 minutes on air. Over time, QVC topped $2.5 million in retail sales of the Bowdabra. Via this form please drop us a note with questions, comments or suggestions regarding the Bowdabra products. We welcome all comments and will respond to requests for information or product service support within one business day. Interested in having a print or news video segment on bow making or crafting?