ROYAL SHELL REAL ESTATE, INC.
FT. MYERS, FLORIDA

by Ralph L. Roberts Sr. What began with one man with one truck is now a global transportation company with domestic and international freight services. R+L is headquartered in Wilmington, Ohio, and has a network of 140 terminals throughout the United States. R+L’s global services include LTL trucking, FTL trucking, international and domestic airfreight, ocean transportation, warehousing, white-glove services, and supply chain logistics project work. While R+L Carriers grew, so did the need to expand its operational real estate network. Initially the real estate growth was tied specifically to the operational needs of R+L Carriers. But quickly the business plan changed when the company realized the business opportunity in real estate investment and the chance for further diversification. In 1998, was formed as a real estate investment company to hold both the operational and investment real estate assets. For the next few years, RLR’s real estate portfolio grew rapidly. In 2001 Donald R. DeLuca, V.P. & General Counsel of RLR, recognized the brokerage opportunity on the real estate transactions that RLR was involved with. As a result of that vision, DeLuca secured his Florida real estate license and formed USA One Real Estate, Inc., a real estate brokerage company. For the next several years RLR grew its holdings and USA One grew in size and experience, representing RLR on all acquisitions. In 2005, a business decision was made to separate the real estate investment company (RLR Investments, LLC) from the transportation company (R+L Carriers, Inc.). RLR and DeLuca’s new home became Southwest Florida as a result of this business decision. RLR has continued to grow its real estate portfolio on a national basis since relocating to Florida. That same year, the company saw further opportunity in residential brokerage services and formed Preferred Properties of the Islands with a focus on residential sales, focusing on Sanibel and Captiva Islands. As a result, the RLR Investments portfolio was expanded to include residential properties that were also highly desirable vacation rentals. After adding a vacation rental service, it didn’t take long to realize that there was even more room for the growth of residential sales. In 2007, Royal Shell of the Islands was formed for the purpose of acquiring the stock of Royal Shell Vacations, Inc., which was, and continues to be, the largest privately owned vacation rental business in Lee and Collier counties, boasting more than 2,000 vacation and long-term rental properties. With prices falling and many brokerages retreating, Royal Shell Real Estate has expanded to Fort Myers/Cape Coral, Bonita Springs, Naples and Ocala. In 2012 Royal Shell Real Estate acquired Landmark Realty Group and opened in Cashiers and Highlands in North Carolina. Expansion in the North Carolina market is continuing with two new offices under construction. Royal Shell Vacations has grown in Collier County boasting 525 new rental units in its first year of operations in 2010. Royal Shell Real Estate continues to offer unparalleled market research, local knowledge, and highly professional agents. The vision of Royal Shell Real Estate is to offer Southwest Florida a home store where convenience and service are top priorities. This allows Royal Shell Real Estate to service those who want to vacation or to own vacation property. Whether they want to buy or sell a Gulf-front estate, a condo overlooking the golf course, or anything in between, Royal Shell Real Estate has all of the services to assist with home ownership, annual and vacation rentals, and property management. Throughout Lee and Collier counties, Royal Shell Real Estate’s goal is to enhance our clients’ experiences in every facet of real estate ownership. The Royal Shell mission has always been to deliver white-glove service. To our clients, this mission means being able to deliver complete oversight and management from your first vacation rental, to part-time home ownership and finally to purchasing your dream home. Visit your local Royal Shell Real Estate office to experience the Royal Shell advantage. When you choose a Royal Shell Real Estate agent to make your dream come true, you’ve partnered with an enthusiastic team of Southwest Florida realty professionals who can help you find your vision of Paradise — from the big picture to the smallest details — at unsurpassed value, service, speed, and efficiency. Royal Shell Real Estate agents are highly accredited and award-winning professionals, each averaging 20 years of industry experience. They possess in-depth knowledge and understanding of our unique market. They network extensively, professionally and personally with community organizations and individuals, and can put these connections to your advantage to help you identify and seize opportunities the moment they arise. Each day our company and our agents track local, regional, and national real estate trends to advise you on where, when and at what price to purchase your new home. But beyond these vital factors, Royal Shell Real Estate agents love the Southwest Florida lifestyle. Just like you, they arrived at a point in life where they knew: this is where I want to live forever. Just like you, they’ve fallen in love with our gorgeous weather, our breathtaking nature, our laid-back attitude, and our less-stressful pace. That means they “get it,” just like you, and they will help you get it — from private residence to condominium, second home to investment property, even business opportunities — faster and better. Selling your home with Royal Shell Only Royal Shell Real Estate can offer you the exclusive iRoyal Home Marketing Program – to maximize the visibility, appeal, value, speed, and profit of your property for sale in Southwest Florida. Your Royal Shell Agent will analyze and prioritize the selling advantages that your property offers. Our agents collaborate with top advertising and marketing professionals to develop a customized marketing plan for your sale. For homes $1.5M and above.