ROOTED SHADE LLC
TAMPA, FLORIDA

We adhere to strict standards on the design, quality, and impact of all our products. Anything that does not meet or exceed our high standards will never make it out our door. That is our promise to you and to ourselves. We strive to create eyewear that will look and feel incredible. The quality and comfort found in our sunglasses is unrivaled. The wood we use is both beautiful to the eye and comfortable to the touch. Our bold, polarized lenses provide superior protection and make an eye-catching statement. In every decision we make, we are conscious of our impact on the environment. It is our strong belief that as a responsible company, we must protect and cherish it. For us, this means sustainably sourcing the wood we use for our products, and giving back more than we ever take, through our partnership with One Tree Planted. Why not push a few boundaries? Our designs don’t blend in, they stand out. The apprehension we feel about the unknown is overcome by our desire to create products you will love. Whatever your path, replace your fear with curiosity. Be daring. Goals can only be met through determination. To achieve your goals, you must first clearly visualize them. Unwavering focus on our vision allows us to create products that embody our ideals. Resolution to principle will keep you centered in your purpose, and unafraid to go against the crowd. Be steadfast in your ideals. Be Resolute. To devote deep thought and meaning behind each of our products. At the base of the mountain is the tree line, and our perspective. Much as a climber gazes upon a mountain and wishes to reach the summit, we as a company are always striving to reach our goals and share our roots with more people. We believe that at the corporate level, products are not given the level of attention to detail required. At Rooted Shade we sweat the details that go into creating products that both satisfy the desires of our customers, while not harming the earth. We are confident in our perspective, but we know new experiences and the passage of time will change and streamline our vision, as we reach for the mountaintop. We are rooted in quality, design, and impact. That is how we create. When focusing on the dark of our logo, the bottom of the mountain can be seen as roots. These roots are our roots. At our base we are rooted in excellence in both craftsmanship and design, as well as dedicated to business practices that do not have a net negative impact on the environment. These principles are embedded in our consciences. We will always keep our roots. I work full time at a paper mill, doing tough twelve-hour shifts, five times a week. An important thing my job has taught me is the value of hard work, which is why I have a high level of respect for Rooted Shade. I connect with Rooted Shade not only because they create products I enjoy, but because of what they stand for. When I first got my sunglasses, it was plain to me that a lot of effort went into making them attractive and durable, which resonated greatly with me. This, combined with their respectful outlook on nature and sustainable use of wood in their products has made me a big fan of Rooted Shade. I connect with sticking to my roots, no matter where you go in life or what you accomplish you always have to remember where you came from and where your roots have helped lead you to. I connect with Rooted Shade because of the fact that this company has made a promise to itself and its customers that It won’t lower its standards to make a quick buck. This coincides with my personal beliefs; I know what I want and I won’t settle for less! Why not push a few boundaries? Our designs don’t blend in, they stand out. The apprehension we feel about the unknown is overcome by our desire to create products you will love. Whatever your path, replace your fear with curiosity. Be daring. Goals can only be met through determination. To achieve your goals, you must first clearly visualize them. Unwavering focus on our vision allows us to create products that embody our ideals. Resolution to principle will keep you centered in your purpose, and unafraid to go against the crowd. Be steadfast in your ideals. Be Resolute.