ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
DURANGO, CO

Rocky Mountain Chocolate Factory is an international franchisor, confectionery manufacturer and retail operator in the United States, Canada, Philippines, Japan, South Korea, and the United Arab Emirates. The Company is based in the charming historical town of Durango located on the western slope of the Rocky Mountains in southwestern Colorado. From its 53,000 square foot factory, the Company manufactures an extensive line of premium chocolate candies and other confectionery products to supply its many franchise locations, delivered fresh by its fleet of refrigerated trucks. The factory typically produces approximately 300 chocolate candies and other confectionery products, using proprietary recipes developed primarily by its master candy maker. These products include many varieties of clusters, caramels, creams, meltaways, truffles and molded chocolates. Individual stores prepare a variety of caramel and candy apples, fudge, chocolate items and confections in full view of the customer using traditional cooking utensils such as copper kettles on gas-fired stoves and marble slab cooling tables. In 1985 the Company went History of Rocky Mountain Chocolate Factory Frank Crail had a dream­ to raise a family in a quiet, small town environment. Not having a plan to support his dream in Durango, Colorado, the quaint Victorian-era town in which they had chosen to settle, he began surveying the town’s local residents and merchants. “It came down to either a car wash or a chocolate shop,” recalls the father of seven. “I think I made the right choice.” Today, a shop still stands on Main Street, with its sights and smells tempting tourists and locals alike to experience a cornucopia of chocolatey treats before a breath-taking ride on the scenic Durango-Silverton Narrow Gauge Railroad or after a half-day white water rafting trip through town. Twenty one years later, from that tiny shop downtown emerged the need for a 53,000 square foot factory located on the town’s outskirts, built to supply hundreds of franchised stores throughout the United States and the world. What is the recipe that has driven the company to success over the years? Quality Products, Quality People “The number one factor is the quality of the product,” says President and CEO Crail. “Without that customers aren’t going to stay around long.” As a testament, Crail proudly points to a page from Money magazine mounted on his office wall which features Rocky Mountain Chocolate winning the coveted 3-heart rating in a blind taste test. The candy maker’s chocolate beat out See’s Candies, Perugina, Teuscher, Godiva and Fanny May for the “richest chocolate, with intense natural flavor.” “We also have a great marketing advantage with our unique in-store candy making demonstrations,” Crail adds. “Customers smell caramel or fudge bubbling in a traditional copper kettle on a gas-fired stove. They can watch the cook spin a skewered apple in the hot caramel, or watch fudge being made before their eyes. That’s what people remember most about the experience.” Crail also gives credit to the growing number of independent franchise operators that bought in to his concept. “They are the ones that really make this company a success,” he remarks. Rocky Mountain Chocolate Factory continues to claim high marks in surveys that rate various franchise opportunities. Best of all are the classic treats the visitor will find at Rocky Mountain Chocolate Factory – many of which haven’t been seen by more mature adults since childhood. Besides the delightful caramel-covered apples (some stores feature over 30 varieties!), fudge is made fresh every day using the marble slab to literally suck the heat out of the favorite confection while the cook shapes it with paddles into a giant 22-pound “loaf”. A variety of fruits, nuts, pretzels and cookies are also dipped by hand in pots of melted milk, dark and even white chocolate. Fine chocolates, such as the Company’s signature piece, the Bear™, a paw-sized concoction of chewy caramel, roasted nuts and a heavy coating of chocolate, are shipped fresh on one of the Company’s many refrigerated trucks. Other pieces include favorites like nut clusters, butter creams, exotic flavored truffles, toffee and a king-sized peanut butter cup appropriately dubbed the “Bucket™”. Recently, the Company developed a new line of sugar-free and no-sugar-added candies. Results have been “spectacular”, filling a need for those with special dietary requirements. Rocky Mountain Chocolate Factory shops are a unique blend of the traditional and contemporary. The recently redesigned store concept features a more contemporary design that prominently features the in-store cooking while providing an ideal backdrop for the newly redesigned upscale packaging. Every cooking area features a hand-forged copper kettle on a gas-fired stove, a massive 500-pound granite marble slab for cooling confections, and a variety of hand instruments, reinforcing the quality and freshness of the products. Rocky Mountain Chocolate Factory offers an appealing opportunity, confirmed by the high number of existing franchisees seeking to expand and purchase stock in the Company. "We offer a product that everyone loves, one that brings smiles to faces, spreads goodwill and happiness wherever we are found," Crail remarks proudly. "I can't think of many other opportunities that can boast that." In 1985, Crail took the Company public where it is now found on the NASDAQ exchange under the symbol RMCF. Thank you for adding this item to your cart. For orders of this size, there may be a delay of up to 3 business days to process and ship. For questions or help with this order, please contact our team directly at 1-888-525-2462.