ROCK PAPER SIMPLE, LLC
MELBOURNE, FLORIDA

Or keep scrolling to learn more about our company and what we stand for. Every team member at Rock Paper Simple (designers, developers, marketers, copywriters and the like) carries experiences, skillsets, and knowledge that positively influence the impact of our offerings. Our talented team provides award-winning work for clients, having earned 13 Addy awards over the years, including Judges Choice and Best of Show in 2018. We approach every campaign and project with our client’s goals as the priority. We’re here to partner with you, to empower you, to support and advise you, obsess over data and adapt strategy to drive results! Partnering with Rock Paper Simple means working with a passionate award-winning team of digital marketing specialists in web design, branding, marketing, graphic design, development, copywriting, videography, photography… and so much more. We come alongside your team to provide the branding, web design and marketing services you need to grow. No client is the same and so no solution is the same; our purpose is to find the right solutions to accomplish your goals. We’re serious about results and giving our clients only one level of service… awesome service! A long long time ago… in a place, far far away, (back in 2008 in a garage) our founder was just building cool websites for all sorts of businesses, in 2010 he was building brands too, but in 2013, when he founded Simple, he founded it with the premise that a website, a brand, marketing… it must have a purpose, it must have measurable results and an effective strategy around it, or it is simply a waste of time and energy. So today, you will hear us constantly push for the “why”, push for purpose; because your website, your brand, your marketing… they are investments and you should see return on your investments! We understand that every hour and every dollar spent has value and ROI attached to it. We believe in not just creating some “cool stuff” for our clients, but actually helping them grow! We have a set of methodologies that guide our team in producing awesome brands, websites and marketing campaigns time and again for our clients. One of the original methodologies that Rock Paper Simple has become known for is our The 7 Steps to Building a Marketing-Focused Website and we’ve since developed The 4 Keys to a Marketable Brand and The Results-Driven Marketing Cycle. These methodologies are our secret sauce; it’s what makes sure that when we partner with our clients, we create results for them, every time! So how do you get started with us? We start with what we call our Discovery Session, a comfortable conversation where we learn more about you and you learn more about us. If we are a good fit, we will help create a strategy around your needs and then we execute that strategy for you. Mission Statement Our mission is to partner with brands in establishing effective and measurable results within their marketing lifecycle. Our team empowers these brands as an extension of their marketing department to create compelling brand identities, marketing-focused web platforms and results-driven marketing campaigns. What Businesses Can Do About Facebook’s New Algorithm Mark Zuckerberg, Facebook’s CEO, recently announced a change to the social media platform’s algorithm for its users news feeds. Facebook is undergoing a year-long revamp to encourage interactions that are meaningful and personal. With this change, Facebook users will begin to see more posts from friends and family in their newsfeed and less public (unpaid) content from businesses and publishers. This change comes from feedback from Facebook’s users and recent studies that have shown that just scrolling on the social network and watching videos can make people feel worse, whereas meaningful interactions that build relationships with friends and family lead to a happier, healthier life. “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” Zuckerberg wrote in a post announcing the new changes. This will make it more difficult for business pages to have a large organic reach, but Zuckerberg did say that the public content that “encourage[s] meaningful interactions between people” will be shown more than the content that doesn’t. Facebook wants people to interact and build relationships, not to just mindlessly scroll through without making any engagement with their news feed. If you noticed that people aren’t commenting or sharing your content, it may be time to step up your Facebook game. There are plenty of minor changes you can make to ensure your business’ Facebook presence continues to grow. Here are a few suggestions: We do want to advise you to be careful of making posts that seem like spam. It won’t hurt to send a nice email to customers that have recently visited your establishment or purchased your products/services to thank them for for their patronage and ask them to stay up to date with your business by following you on facebook (don’t forget to provide them with the link to your facebook page). You know those customers that come in and or order your products/services all the time? They’re your fans! When you ask them to follow you on Facebook, tell them there’s a “see first” option so that they can be sure to see your posts. They’ll be happy to stay informed. Looks like these changes won’t affect the paid ads. You’ll want to spend a bit more on boosted posts and run an ad campaign. What’s going to be key with this paid advertising is that you use purposeful targeting. Targeting to everyone won’t get you too far and frankly it’s a waste of money. Show your ads to the people who want to see it and make sure the content is relevant. For example, a real estate agency should not be showing their ads to everyone. A real estate agency would be better off targeting people who are over the age of 25, likely to move, and also target the specific area the real estate does business in. When you use targeting like this, your ads will be shown more often to the people who want to see them.